When searching for a PPC agency Cork isn’t exactly jam-packed with options, with only a few agencies who can really call themselves PPC experts. In Ireland Google is the main search engine by a long shot so if you are delving into PPC marketing then Google Adwords is probably the best place to start. If you are looking to partner with an adwords agency then the first question you should ask them is “are you certified by google?” If the answer is no then move on and find an agency who is, because there is plenty of people who can claim to have knowledge of Google Adwords but unless they have passed the adwords certification then the chances are they may know as little about adwords as you do. To become Adwords certified you need to pass two exams with a score of 80% or higher, so if your agency can’t score higher than 80% in the exam then they can’t truly claim to be adwords experts. The second question to ask which is really a bonus question is “Are you a Google Partner?” To become a google Partner you need to first become certified and secondly you need to be managing a total adwords spend of over $10,000 per quarter. If you are trying to figure out the difference between a Google partner and an adwords certified agency then think of it this way, a google partner agency is an agency who has passed the exams and has a large enough client base that spends more than $10,000 per quarter on their adwords campaigns, an adwords certified agency or an adwords certified professional has passed the exams and is on their way to becoming a Google Partner but hasn’t met the spend requirement yet. SMBclix is a specialist adwords agency that focuses on producing a great ROI on our clients PPC budget. We would love to speak to you about your businesses PPC campaign, why not get in touch with us today for a free review.