Web design matters, because the website is often the first thing that a client will see with regards to a business and for this reason it is particularly important, that your website puts forward the exact impression that you want. It is also imperative that a business, no matter how large or small, has a website that is visually pleasing, mobile responsive, but above all else, is well implemented and functional. If a website is poorly designed or doesn’t function well, clients are likely to click away from your website and go to your competitors.

Seo is important for business for many reasons. First of all, it is cost effective if you find the right company. When compared to different forms of marketing, SEO provides a measurable return on investment. Secondly, when a user searches for something online, they do so using a search engine that they trust, such as Google. If a website shows in the first page of its results, the user will likely click on it and be taken to the service that you are providing, where you will then be able to build their trust even further.

Social media is good for business because it continues to be a part of everyday life, so to its importance continues to rise. There are a wealth of advantages for businesses to be active on social media with very few drawbacks. Firstly, social media allows you to communicate with your clients in a realm that they are comfortable in, so that advertising feels less like advertising and more like a personal recommendation. Not only this but the information you can gain about your clients likes and habits is invaluable!

Google AdWords is effective because you only pay when someone is searching for your business or service. If you think that nobody ever clicks on the sponsored links that pop up from Google AdWords, you’d be wrong – they continue to be very successful. The right keyphrases and keywords are critical to any AdWords campaigns success and you will need experts in these areas in order to choose them. Don’t make the mistake of paying more if you are new to pay per click (PPC), due to a poorly optimised Google AdWords campaign. In order to get the biggest ROI possible it is best to work with a Google Partner Agency like us.

Conversion rate optimisation is the method of laying your website in a specific way, so that the user is constantly pointed towards your end goal (lead form, free trial, ecommerce purchase etc.) Its essence lies in the idea of taking the existing traffic that a website already has, and tweaking and improving the appearance of the website to make it better and more efficient at getting visitors to convert. A website with good CRO will gain more conversions that one that doesn’t.

Content marketing works because it uses a method to change the perceptions about a business or organisation. Rather than more traditional forms of marketing that aim simply to sell a product or service, content marketing aims to both attract new clients and retain old ones by putting forward and promoting content that is continually relevant. It is so effective because it is an ongoing process that moves to change and enhance consumer behaviour over time, ultimately creating a lasting relationship between the consumer and your business.