Small Business Marketing Series: Four Inexpensive Places to Market your Small Business

Marketing is crucial for any small business that hopes to stand out from the crowd. Unfortunately, new business owners often face a lot of hurdles in raising funds for small business marketing, compared to the larger enterprises which have full marketing departments with considerable budgets.

But this should not be the end for small business as far as marketing is concerned. There are a few places that small businesses can use very effectively to get considerable exposure. Here are four inexpensive places ideal for small business marketing :

 

1- Social Media

 

social-media

 

Social media is one of the top inbound marketing options for small business marketing. At just a fraction of the cost, you can put your products and services before the eyes of millions of users on the various social media channels. The fact that there are plenty of social media platforms adds to your diversity and convenience in the sense that you can target your marketing based on different demographics that suits your marketing.

 


 

2- Blogging

 

blogging

 

Blogging has always provided a nice avenue to give fresh and quality content to customers and also to attract new customers to businesses. All you have to do with blogging for small business marketing is to focus your efforts on producing thought provoking, well researched and SEO optimized content on a regular basis.

When you do this consistently, your blog will start to build up a following besides getting ranked in the search engines where you will have an added advantage of getting highly targeted traffic to your business. Blogging should thus be considered as a very important part of your strategy for small business marketing.

 


 

3- Local Marketing

 

Local Marketing

 

There are several local online business directories like yelp or hotfrog, which allow companies to post their names, description of services or products offered as well as the contact details. Listing your business in such places will give you additional exposure to potential clients who use such directories to find products or service providers.

In addition to listing your business in local online directories, some of them will allow you to promote coupons and other special deals to the people in your region, hence, making this form of local business marketing very powerful. Additionally, you won’t have to spend a lot of money to achieve all these.

 


 

4- Exhibiting Live

And

In Person At Trade Shows

 

exhibiting live

 

The use of trade shows is another you can use for your small business marketing. With trade shows, you get an opportunity to interact with potential customers where you have a chance to tell them more or even give live demonstrations of your products and services.

From such events, you can collect a list of potential clients whom you can follow up later. The only caveat with trade shows is that you will have to travel to the places where they are being held, and this might prove tricky at times.

These are just but a few of the places where small business marketing might bear some good fruits. But you shouldn’t forget about others such as participating in local events, networking, giving free samples out at your local supermarket amongst others.

 

Five Reasons To Spend Your Marketing Budget On Digital Marketing

Gone are the days when businesses craved television, newspaper and radio ads. Such traditional advertising methods are not only expensive nowadays but they are not well targeted meaning they offer no guarantees of getting the best returns on the marketing budget. As a result, the internet has provided a much needed alternative with the advent of digital marketing.

If you are still wasting your money on traditional marketing methods, here are five reasons to convince you that you need to start spending your marketing budget on digital marketing instead-:

Digital marketing provides a level playing field

With digital marketing, the playing field is leveled for both small and big businesses. No matter the size of your enterprise, you can compete effectively with the industry leaders if you have a solid digital marketing strategy. It is a free for all playground where your success is determined by your strategy and not the size of your business or the size of your marketing budget.

It is easy to measure the results from digital marketing

A common marketing joke is that “5o% of my marketing works, I just don’t know which 50%” – Unlike traditional marketing methods, digital marketing gives you real-time results on what is working and what is not working as far as your marketing campaigns are concerned. It gives you access to advanced analytics capabilities that will let you evaluate key metrics of your digital marketing campaigns.

For instance, you will get to know the exact amount of traffic you generate, the demographics of your audiences, their location, behaviour, devices used to view your ads, etc. These will, in turn, help you to fine tune your campaigns for maximum results.

Instant results

Digital marketing methods, like Google Adwords, for example, have the potential of generating immediate results for your advertising campaigns. It is possible to set up a campaign and start making sales while at the same time getting real data for further optimisation. You don’t have to wait for weeks or days to evaluate the performance of your campaigns as is usually the case with traditional forms such as billboards and magazine ads.

Control over your audience and budget

Perhaps one of the greatest benefits of digital marketing is the ability to choose the particular people to see your advertisements. With digital marketing, your adverts are targeted to individuals who have shown interest or are likely to be interested in your products or services. In return, you stand a chance of getting higher ROIs since the ads are not just targeting any Tom, Dick or Harry.

Most of the consumers are spending more time online

The immense growth of the Internet and increased use of mobile devices have seen the number of people accessing the web rise exponentially. Many people are turning to the Internet for entertainment, to interact with friends on social media, search for goods and services and read products reviews before they can make a purchase. In 2005 there were 1 billion internet users, this number had risen to 2.8 billion users by 2014 and it is estimated that by 2020 there will be 38 Billion devices on this planet, therefore, it makes perfect sense for any business to spend their marketing budget on digital marketing since this is where the consumers like to spend most of their time. Digital marketing allows you to reach all of your potential customers across all of their devices. If you want to fish, you go to the river and not the desert.

If you want to talk to us about your own digital marketing campaigns, you can email us on info@smbclix.com or you can request a free digital marketing review here

SEO Keywords For A Tree Surgeon

SEO Keywords For A Tree Surgeon In Cork is our latest upload on slideshare and as the title suggests it will come in very useful for a tree surgeon in Cork. It details some of the best keywords that should be used in an SEO campaign and it would also come in handy when putting together a PPC campaign. It also details the main competitors in the region that currently dominate the first page of Google.ie. construction-work-carpenter-tools-large

The research has been compiled using google’s keyword planner tool, which I would definitely recommend when putting together a keyword strategy for your SEO campaign. You will need a google adwords account to use this tool but the insight that it gives is insane, you can learn how many people search for relevant keywords in your area and also get some suggestions for keywords you may not have though of.

We regularly post keyword ideas for an SEO campaign, but if you don’t see any suggestions for your business then get in touch with us directly, we would be happy to send you some “keyword intelligence” for your business