Overhauling or making changes to a website can be scary. There are many risks and questions involved. What if conversion rates go down or what if the experts you involve to make the changes end up hurting your business? These concerns are absolutely valid, but every business has to take risks to improve the conversion rate of their website. You must explore new opportunities and fight challenges with a calculated risk at the very least. However, it is quite apparent that most of the websites focus on aesthetics rather than conversions.
A conversion is an action that increases the visitors to your website and conversion rate optimisation is an online marketing process that increases the amount of visitors that convert into a customer. Most of the business takes conversion as a goal that adds value to the business. This usually takes the form of sales, leads, average order value, revenue per visitor, etc. It is essential that you implement additional conversions functions to increase revenue and gain more customers.
A few pointers on conversion rate optimisation are mentioned here.
- Polishing your website navigation is essential for business. The objective of your side, top, and footer navigation is to make your website the most frequently searched one. It also ensures that the content is easily accessible. By understanding and analysing what is important for your target audience, you can intelligently craft your navigation menu.
- There is a widely held misconception that forms on a website should be small and precise. Instead of assuming less is better, you should try and test multiple forms. Though initially, it may appear counter-intuitive, people may feel compelled to complete the process if your form is broken into multiple steps.
- Product page optimisation is one of the most significant aspects of your website. There are plenty of ways by which you can tweak and test these pages to increase your store revenue. By considering some of the basic elements such as selecting the right colours, labour over your layout and including the best call to action may help you achieve the desired results.
- Make your homepage an open door for the rest of the website. Do not crowd your homepage with too much information – it can make your site confusing or slow to load. Instead, use your website’s home page space to optimise for conversions by keeping it simple and easy to navigate.