Reaction To Donald Trump Victory [Infographic]

This past week, it seemed like the entire world was talking about Donald Trumps victory in the US presidential election. The result was surprising, given the many controversies that hit Mr. Trump’s campaign and with all of the polls indicating that Hilary Clinton would win the election by a clean sweep. But the American people felt differently, Mr. Trumps victory is a clear indication that the Yanks are disillusioned with politics and it would appear that Donald Trump offered the only clear alternative to both the Democrat’s and the Republican parties. People from all over the world reacted to the victory, with social media blowing up and the result of the US election was felt around the world. We decided to summarize all of the best reaction to the election in one handy dandy infographic that covers everything from the funniest reactions, to reactions from the world of sport and everything else in between. We hope you enjoy it!

donald-trump-wins-infographic

How To Build A Cheap Website On A Budget

If you are a business owner in the 21st century, your business needs a website, you simply can’t afford not to have one! But you might not be able to afford to hire a professional website designer for many reasons, you might have had a bad year, you might be running a start up on a shoe-string budget or maybe you just don’t believe in digital marketing and don’t want to “waste your money on modern marketing”, to help you create that world beating website, we have put together this short video that details 5 tips to build a cheap website for your business on a budget. In the video our principal consultant Mícheál Brennan, explains the 5 ways we’ve identified that you can build a professional looking, but cheap website for your business without spending thousands, using resources like free website builders, WordPress theme libraries, online training and more!

We can’t wait to see all the great websites you create using these tips!

 

Website Tips for a Successful Digital Marketing Strategy

In today’s competitive world, businesses are trying various marketing strategies to stand out from the crowd in a bid get more customers. Since a lot of the war goes on in the online world, where websites are the commonly used marketing tools, it pays to optimise your site using time-proven strategies that will give you results in the shortest time possible. Presented here are website tips for a successful digital marketing strategy you can implement to supercharge your website marketing efforts-:


 

Visually Appealing Landing Page

A visually appealing homepage

Visitors need only seven seconds to decide whether or not they will stay after landing on your home page. This is the kind of impatience displayed by the typical online user, and it is important to grab their attention within this short time frame.

The best way to capture their attention is to have a visually appealing homepage with well laid out information so that they don’t spend their precious time searching for important items on the home page. Other than captivating the visitors’ attention the very first time, this digital marketing strategy also decreases bounce rates, increases conversions and improves search engine rankings.


 

Responsive-websites

Responsive website

Another important digital marketing strategy worth considering by every website owner is that you have a mobile responsive website. The reason for this is because mobile traffic has increased over desktop traffic and will continue to do so. The number of people using mobile devices such as smartphones and tablets is more than the number of people using desktops and laptops to access the internet. By having a responsive website, therefore, you will be tapping into this enormous chunk of mobile traffic for the success of your business.


 

content-is-king-

Unique and quality content

No digital marketing strategy will ever succeed without the inclusion of regular, fresh, unique and quality content. As it’s always been said, content remains to be the king. Users come to the internet to search for information, and if you can provide them with the right kind of information they need, you will become an authority figure whom they can run to each time they need relevant content. Other than meeting the user’s needs for quality information, unique content as a digital marketing strategy will also see you get better rankings in the search engines where you will have access to lots of free and targeted traffic.


 

Social-media

Social media integration

Social media integration is another important aspect of a successful digital marketing strategy. Most consumers spend a considerable portion of their time on the social media platforms when online, and it is only prudent to reach them where they are already spending the bulk of their time online.

Besides, having an active social media presence will help you build a formidable following that will bring you fresh leads and sales at will. This is not to forget the SEO benefits that such a following will have for your business.

If you would like to learn more about how a great digital marketing strategy can help you grow your business, why not take advantage of our free digital marketing review?

 

 

Building Your First Website – A Beginners Guide To Web Design

So you’ve decided to build a website for your business. This blog will give you some guidance on the things to do to start off right. One of the questions I’m frequently asked is how much a website will cost and to be honest the answer differs greatly. It all depends on your business needs and your budget. So the real answer is your website should cost as much as you are willing to spend.

The most important thing in my opinion is that you make each page on your website a “landing page” this way as your website visitor navigates through to the site they will have a better chance of converting into a lead. What is a landing page I hear you ask? The anatomy of a landing page goes some way to explaining this and gives you a guide for creating a landing page.

fotolia_63691432 editedThe second thing when building a website for your business, is to pick the keywords that you would like to show up on google for, write your website content for these keywords and create your pages for these keywords. The keyword planner from Google is a great way to learn how many people search for the keywords you like best each month and can also give you some suggestions on alternative keywords to use. Pick the keywords ?rst, write the content second. For instance if you were a plumber in London, a good keyword would be “plumber London” so write a page that contains this keyword and it will give you a better chance of ranking than a page that doesn’t have this keyword.

Choose a website that has a CMS, I favour wordpress as it is easy to use, offers a range of themes and comes with so many plugins that just make life so much easier. Using a CMS will help you save money in the long run as it will mean that you don’t have to go back to your web designer for every single change you want to make.

At the very least create the following pages:

Home

Services

About

Contact us

How to layout a homepage gives some insight into the type of information that you will want to put on your homepage to make the website look professional.

Ideally your services will be broken down further into multiple pages for the multiple services you offer, this will be better for SEO. For example our own website breaks our services down into PPC, SEO and web design, and further breaks them down again by location, meaning we have speci?c pages for each of these keywords/locations and thus have a better chance of ranking organically for these keywords. But if you don’t have time to break them up, then get all of your services on this page, explain what they are and why they will bene?t your website visitor.

Your about us page should tell your potential customer about yourself or company, what you do, why you love doing it and why your website visitor should get you to do it for them

Website coding development with responsive web design conceptThe contact us page is pretty self explanatory, ideally there will be a map pointing to your business address, your email, phone number and a quick contact form to send you their information.

In fact get a quick contact form on every single page on your website, this will increase conversions – guaranteed! The easier you make it for a website visitor to give you their information, the more likely they are to do it.

Ideally your website will have a blog as well so that you can add new content that is relevant to your visitors, but if you are struggling to write content and break your services up into separate pages there is no way you will be sitting down regularly to write a blog, so leave it out.

If you do use wordpress CMS get your web designer to install the visual composer plugin or another drag and drop page builder. This will allow you to create great looking pages in future without having a whole lot of technical knowledge.

And that’s your basic website covered. If you want any help, suggestions or a quote for us to build this website for you, then feel free to get in touch with me by tweeting @ smbclix or emailing Micheal [at ] smbclix.com