12 Conversion Experts Share Their Tips For Increasing Conversions

Is your website getting a ton of traffic but just isn’t converting website visitors into leads? Let me guess – you’ve done SEO the right way, created some killer content and your organic rankings have been boosted as a result? On top of that you have set up and optimized a Google Adwords campaign, that is driving some great traffic to your site with all of the right keywords, but all of this traffic is proving to be just that… Traffic. If you have this problem then you need to start optimizing your landing pages so that they make it super easy for visitors to understand what you do, why they should work with you and why they should convert into a lead or a sale. Ideally when creating your landing pages you want to try to almost be psychic and give the visitor every piece of information that they are looking for. Which will in turn allow them to  convert easily as they don’t have to go looking around your site. After tapping into your “psychic super powers” you are going to want to test, test and test some more until your landing pages are primed for conversions (then test even further!). This beginner guide to conversion rate optimization from ConversionXL is a great place to start learning about CRO and the definitive guide to CRO from Quicksprout also includes some really great information. But if you are looking for some quick tips to increase your conversions, then you have come to the right place, because we asked 9 of the world’s leading Conversion Rate Optimization Experts for their top tips for increasing conversions and they didn’t disappoint!

johnathan-dane

Johnathan Dane is the Founder & CEO of Klientboost. He’s been interviewed by Google, webinared by KISSmetrics, and podcasted by Unbounce.

Multi Step Landing Pages:

If you think about it, most of what you want in life starts on a small scale.

– Want that significant other? Get their number first

– Want to lose weight? One healthier meal at a time

– Curious if that movie is good? Watch the trailer or read the reviews

Multi step landing pages are the introductory offer you see your masseuse giving away (50% off your first visit) or the Yes Ladder in sales. It’s a way of getting your prospects to take that first step into your funnel, without them being threatened.

If your landing page asks for name, email, phone number right off the bat and what your asking the visitor to do is a high ask, then test adding more fields and more steps to getting them to convert.

We’ve built our whole website around this approach with a single goal and a three step conversion funnel.

 

scott-brinker

Scott Brinker is the co-founder and CTO of ion interactive, the editor of chiefmartec.com and author of Hacking Marketing. He is a passionate advocate for marketing experimentation and innovation.

Adopt Agile
After years of working in the conversion optimization space, I’m convinced that adopting agile is the single best thing a company can do to improve its results in conversion optimization. The more agile you are, the better your conversion optimization will be.

An agile marketing team can tackle a series of conversion optimization tests in short sprints, 1-4 weeks in length. They can run daily 15-minute stand-up meetings with all relevant stakeholders upstream and downstream to assure “message match” alignment and eliminate any roadblocks. At the conclusion of the experiments, they know exactly what they’ve measured and how to leverage it in production. Then they’re immediately on to brainstorm their next iteration.

 

peep-conversionxl

Peep Laja is the founder of Conversion XL the world’s most popular conversion optimization blog, and top 1% optimization agency working with fast-growing companies

My Number One Tip – Forget Hacks!

You need to identify what actually matters. Forget “hacks”. Stop looking for shortcuts, and do the hard work that’s needed to get sustainable results. You need to do the heavy lifting and conduct user research as well as quantitative research on your website. Look at the ResearchXL framework to learn how.

 

jacob-baadsgaard

Jacob Baadsgaard is a PPC & Conversion expert. He is the founder and CEO of Disruptive Advertising a leading PPC agency

Build A Detailed Buyer Persona

I’ve found building a detailed buyer persona(s) is a critical element to any effective CRO effort.

Most businesses start testing for the sake of testing which rarely leads to the desired outcome. Most businesses will have 4 – 7 buyer personas which can range a great deal from gender, age, income levels, likes/dislikes, etc. The key is focusing on the perceived pain of their customer and using the personas to craft a message that is relevant and compelling.

Taking the time to build a buyer persona is what builds the human element into your test which will often lead to much higher success rates. For tests we run with well built-out buyer personas we have a significant lift in performance well over 50% of the time.

Would you create the same experience for a 57 year old woman as you would for a 22 year old man? Sounds crazy right? Unfortunately most marketers don’t realize they are doing just that especially with the targeting control they have in their PPC campaigns.

Finally, marketing is a lot funner when it gets personal so take the time to build out your personas well and come up with the next 3-6 months of tests you plan to run for each one.

 

michael-st-laurent

Michael St Laurent is a conversion expert and an Optimization Strategist at Wider Funnel – One of the leading Conversion Optimization Agencies in the world.

Test removing sections from your page! 

That’s right. Removing entire sections of a page is one of the biggest shortcuts you can take, in order to better understand what your visitors value. One of the most important lessons in conversion optimization is to learn to let your visitors tell you what is important to them, rather than deciding for them.

Challenge the idea that you know what your users perceive as valuable.

You will be surprised at what you learn. You may find entire sections of your page that you thought were valuable are actually making no difference, and you may discover a piece of content that you didn’t know people cared about.

Remember that an experiment is exactly that: an “experiment”. Every test doesn’t have to be the next generation of your page, and every test does not always have to move the needle forward. The fastest way to learn what matters most to your users is to take things away until you see a massive reaction.

You will find that when you remove certain pieces of content, your conversion rate changes dramatically. This is what you are looking for, and it means your visitors are telling you what is important to them.

Once you know the value of each of your value propositions, it is a lot easier to focus your efforts in the right place. Happy testing!

 

samantha-kerr

Samantha Kerr, is the CRO Manager at Hanapin Marketing, the world leading PPC Agency behind the PPC Hero Blog and Hero Conference – the world largest All PPC Conference series

I don’t believe there is one single tip anyone can give that is sure to increase conversions.  However, I will discuss one of the most important things you should keep in mind when you’re looking for something to test or assessing any type of data. Your user and their expectations. To read more on this topic, check out my blog post on PPC Hero. Your users need to be at the forefront of your mind when you’re making optimizations to your landing pages.  What do they expect to see when they land on your page?  What is their intent?  Ensuring you understand your users and know what information they’re looking for will help you send them to the most appropriate landing pages and deliver the content they’re looking for.  If their expectations are met, they’re more likely to explore your site and move further down the funnel.

 

kate-wilcox

Kate Wilcox, is a CRO Coordinator at Hanapin Marketing, the world leading PPC agency behind the PPC Hero blog and Hero Conference – the world’s largest all PPC Conference series:

I’m sure most CRO folks would agree that there’s no single thing you can do that will most definitely boost your conversion rate every single time. This is why we test our little hearts out! I will however give you a solid piece of advice that will greatly benefit you in a grand majority of situations you may find yourself in: Create a dedicated landing page. Dedicated landing pages address and nullify numerous major issues that can cause friction for users including too much information and stimulus presented on the page, access to too many egress points, and lack of congruency or relevancy to the user intent just to name a few. Check out my recent article on PPC Hero if you want to read more about this specific topic. Bottom line, dedicated landing pages can ensure that you’re bringing relevance to the table in a succinct fashion. Aligning relevance can greatly benefit any page

 

keith-hagen

Keith Hagen, is the Director Of Conversion Services at GoInFlow.com (formerly conversion IQ), one of the leading eCommerce marketing agencies in the world. He’s been gaining insights into what is and isn’t working with websites since 2002.

I get close to prospective customers.  I find out what they want and try to give it to them.  The only barrier is they are on one side of a website, and I on the other.   That means I have to do almost anything I can to learn about their decision making process.  My hack is (get ready for it) talking to people!!!
Yes, I know GA, I have access to online user test platforms as well as qualitative polling and survey tools, heat-maps, screen recordings, feedback tools, live chat transcripts, etc, and I use ALL of them as well.  But NONE of them reveal the insights that talking to people do.  Here is how I do it:
1) User Interviews – Research Panels allow you to pin point a type of person and ask them questions.  For a bit more money, you can often set up a web meeting, interview them and then go through the website in an assistive user testing manner.
2) User Focus Groups
3) CSR Focus Groups – Sure, the people mostly deal with post purchase issues and only hear from certain types of people otherwise, but they have nuggets, so get them together (for synergy) and start digging.
4) Sales Folks – They know and carp load and don’t want to take the time to talk to you unless you demand it while at the same time selling the benefits of your work to them.  If you can’t relate to sales people, you shouldn’t be optimizing websites (psssst:  Its the same thing).
5) In Store Customers – Is your site brick and mortar?  Go shadow a sales person for a day, or even a week.  You will see how people shop off-line, this will help you realize how the process translates online.
Once you have real insights from real people, now you can go off to the “old” CRO tool sets you are more familiar with, like Analytics and Heat-maps, to quantify, validate, prioritize etc ’til your hearts content.
The difference is that your insights will be better, your treatments will be better, and your tests will (almost) always win!

susan-su

Susan Su, is a Venture Partner at 500 Startup, a leading Venture Capital seed fund and startup accelerator, an expert content marketer, you can find her on Twitter under @susanfsu

My number one conversion “hack” is about email marketing. It’s my favorite because it’s dead-simple and everyone can and should do it. Go to http://mail-tester.com and check your sender score. Make sure it’s above a 9. Make sure you’ve verified your SPF and your DKIM (google those terms, plus whatever email marketing tool you’re using), and follow the help instructions from your provider. Most people don’t know about these easy fixes that can improve your open rates by up to 10% all by themselves. Higher open rates will give you more replies and more replies will give you more conversions!

Mícheál Brennan is the Principal Consultant at SMBclix.com, a digital marketing agency based in Cork. He has generated millions in revenue for his clients through Google Adwords & SEO

The absolute best hack that I have used to increase conversions and grow leads for my clients is by implementing live chat with a pre chat survey. It’s a phenomenal way to increase engagement and create customer delight. The ideal sequence goes as follows: The live chat prompts the website/landing page visitor with something like “Hi there! is there anything I can help you with?” if the visitor wants to engage, they will then click on the button to chat now, but after clicking chat now and before being put through to an operator they have to fill out their name, email and phone number (or just name and email in some cases, depending on the information you need). My favourite provider to use is Live Chat Inc, because they have the capability to do the exact sequence I mentioned and they offer a 30 day free trial, so you can try it out without any additional cost. We’ve increased leads by 300-400% in some cases using this strategy. They even have a mobile app, so if you are a busy business owner who can’t sit in front of the computer all day, you can still chat with your potential customers from your phone while they are on your site.

Grant Perry is Marketing Director of Agora Integrated Marketing (AIM), the in-house agency of “The Agora” – a billion dollar a year direct responsive publisher with millions of subscribers around the world. 

Use pop ups to double your conversions.

People say they hate them but they work like gangbusters. As with any marketing device they can be annoying, but used right pop ups can double your conversion rate without irritating your prospects.

Ultimately you’re ensuring you get that relevant message to the right person at the right time. Pops ups do this perfectly and allow a clear call to action.

To avoid a poor user experience you can tailor the message to both the content and the user. You can also limit to a frequency you’re comfortable with. Also consider removing pops for logged in customers or show them a targeted message, perhaps pushing to a subscriber only benefit or renewal notice. Exit intent pops (based on browser movement) can be an excellent way to only display a message as someone is leaving, therefore not disrupting their experience. They don’t work on mobile devices so you will need to use a timed pop up there. The temptation we’ve found is for people to wait too long to show the pop and miss most of your traffic seeing it. Somewhere around the 5 second mark works very well.

Since Google is trying to penalise pop ups that completely take over a mobile screen, or prevent a user from seeing content, you have to balance the risk of lower traffic with the upside of super charged conversions. In this scenario, the current best practice is to show all mobile traffic from Google search a compliant pop, while hitting mobile traffic from other sources with a higher converting interstitial.

You may also face issues with some ad platforms, especially on “squeeze” style landing pages but generally for blog or editorial content you’ll be fine to use a pop up to reinforce your offer or other compelling reason to convert.

Brad Gerlach is a Hubspot Certified inbound marketing consultant and at Pittsburgh Internet Consulting. A jack-of-all trades and master of many, his favorite focus is SEO and lead generation for B2B.

The truth is that generic offers don’t work as well as topic specific offers. Providing a Content Upgrade is my favorite conversion tactic. A CU is simply a topic specific download or offer for a specific post that provides added value, or an upgrade, on the topic of the post. This can be a checklist for a tutorial, a list of resources mentioned in the post (with a couple bonus resources that weren’t in the blog post) or in-depth guide on the topic of the post.

Bonus Tip: Get an SSL! An SSL will be much more important in when Chrome 62 update hits in October. Chrome will be showing a “Not Secure” warning on non-SSL sites when a user has to input any type of data. This includes your optin and contact forms. I am sure that warning will drive down conversions.

Few Quick Tips on Conversion Rate Optimisation

Overhauling or making changes to a website can be scary. There are many risks and questions involved. What if conversion rates go down or what if the experts you involve to make the changes end up hurting your business? These concerns are absolutely valid, but every business has to take risks to improve the conversion rate of their website. You must explore new opportunities and fight challenges with a calculated risk at the very least. However, it is quite apparent that most of the websites focus on aesthetics rather than conversions.

A conversion is an action that increases the visitors to your website and conversion rate optimisation is an online marketing process that increases the amount of visitors that convert into a customer. Most of the business takes conversion as a goal that adds value to the business. This usually takes the form of sales, leads, average order value, revenue per visitor, etc. It is essential that you implement additional conversions functions to increase revenue and gain more customers.

A few pointers on conversion rate optimisation are mentioned here.

  • Polishing your website navigation is essential for business. The objective of your side, top, and footer navigation is to make your website the most frequently searched one. It also ensures that the content is easily accessible. By understanding and analysing what is important for your target audience, you can intelligently craft your navigation menu.
  • There is a widely held misconception that forms on a website should be small and precise. Instead of assuming less is better, you should try and test multiple forms. Though initially, it may appear counter-intuitive, people may feel compelled to complete the process if your form is broken into multiple steps.
  • Product page optimisation is one of the most significant aspects of your website. There are plenty of ways by which you can tweak and test these pages to increase your store revenue. By considering some of the basic elements such as selecting the right colours, labour over your layout and including the best call to action may help you achieve the desired results.
  • Make your homepage an open door for the rest of the website. Do not crowd your homepage with too much information – it can make your site confusing or slow to load. Instead, use your website’s home page space to optimise for conversions by keeping it simple and easy to navigate.

Finding Content Marketing Services in Cork, Ireland

A strong content marketing campaign is essential for every business and website, regardless of industry. Producing crisp and great content is not only useful for social media optimisation but also helps the business to increase its visibility and in brand promotion. Brand building at the core of any social media marketing campaign.

Many companies struggle to create content. Hiring an agency to provide content marketing services is a smart move. There are several content marketing agencies available in Cork, Ireland. They offer a wide range of services for your business which will prove critical to the long-term success of your business.

The following tips will help in finding the most effective content marketing service in Cork, Ireland.

Strategic capabilities: There are several companies with a documented content marketing strategy that reflect their long-term content marketing initiatives. The agency having a head of strategy should have a consistent approach and good track record.

Diverse work portfolio: Case studies are a good way to get an in-depth view of the content marketing agency and its long-term goals. However, a portfolio provides a quick and brief snapshot of the strategies and campaign that a content marketing agency can produce, the type of clients they have worked for, and the quality of their services. It has been discovered that articles, infographics, press releases, and data-visualization are the most important sought-after content formats. The agency you choose must be able to produce them.

On-site client testimonials and other recommendations: Testimonials from previous clients are the most authoritative forms of recommendation for a content marketing agency. These people who have worked intimately with the agency and its team of members, have no bias, and have genuinely found value in their results. Getting a face-to-face interview or phone interview can add a bonus.

Small agencies could produce big results: Oftentimes, smaller agencies become so consumed in doing excellent work for their client that they forget to work and invest in their own brand. You should never overlook such agencies that may not have as many as dedicated resources to their own brand, but they are dedicated to providing quality services for their client.

Know About the Basics of Website Designing and its Need

A website is designed by collecting unique ideas, implementing those ideas, and applying the design principles. It is similar to the traditional print design in many ways. The basics are the same. All you need to do is understand the difference in space and layout, how to handle elements like colours and fonts and upload content that put all these elements together in a way that makes your website appealing while delivering their message effectively.

Great websites bring together form and function. If you understand what makes a good design, you will be able to apply the same rules to a website.

A well-designed website is perceived as more credible and is definitely easier to use and understand. Whether you have just started with website development or expanding your horizons, the basics mentioned here can help you achieve better results.

  • There are certain principles to abide by while designing a website. The rules speak about elements like layout, symmetry, and order. However, you can go ahead a step and design something unique as well as catchy. You can employ elements like tension, variety, and contrast to attract a viewer’s attention. The colour of the website should represent the personality of brand and organisation.
  • Use image and icons to communicate when possible. There are some unique icons that attract attention and people tend to respond to that. Take help of visuals to make you website unique – logos, images, and graphics enhance the design. Make sure to place them strategically and wisely.
  • Content should be relevant, crisp, and useful. Do not upload lengthy contents that readers are unlikely to read or worse, turn away from. The fonts play another crucial role in the website’s look and feel. You can mix and match the font size but remember that it is the best practice to use only three fonts at a time – a nice headline font, one for the main text body, and one for the other elements. Typography can improve your website design, even overcoming the lack of a distinct visual identity.
  • Usability, accessibility, and compatibility often determine the effectiveness of web design. You must also focus on making your site useful to as many people as possible. Finally, ensure that your design, and by extension, your website is responsive and performs well on different browsers and platforms.

Increase Your Business’s Online Presence with SEO Services in Dublin

Search engine optimization makes sense if you want to increase the presence of your online business. In fact, it one of the basic services you can get from an SEO agency in Dublin. With SEO services, your online presence and traffic can be boosted to get organic, natural, or free search results. The results of an SEO campaign can depend on many factors, including the quality of the service and the expertise of the provider. Hence, it is crucial to pick only the best provider of SEO services in Dublin if you want a successful way to increase your business’ online presence by placing it on the top ranks of search results pages each time someone looks up any product or service that is relevant to what you offer.

Many SEO strategies exist, and you need to conduct research on keywords and competitors, create high-quality content, and work on analytics tools to ensure the best results. Moreover, you may need to reconstruct or fix your website, too. SEO services in Dublin can save you from all the hassle and guesswork involved in optimizing a website. By leaving those tasks to them, you can focus on other crucial activities for your business and you do not have to worry about going through intensive training or hiring additional staff for your SEO campaign.

There may be a lot of SEO Services in Dublin, but only a handful are able to stand out with their proven results, reliability, expertise, professionalism, and global presence. Be sure to look up the experience and expertise of the SEO service provider and verify them through case studies, client testimonials, and by calling up references. That way, you can be confident that you are hiring experts who are truly reliable and experienced in what they do. Go for a company that excels in local SEO, and make sure that you are they use only white hat SEO techniques, so you do not have to worry about your website getting blacklisted by Google and other search engines.

How A PPC Agency Can Help You Achieve Good Results

You probably already know by now that Pay Per Click or PPC is a great advertizing medium because it lets you target users who are already interested—and actively looking—for what you are offering. But you might be wondering: Do you really need a PPC agency to help you achieve good results?  If you’re serious about increasing your return on investment, then hiring a PPC agency is a great idea. Here are some of the many ways by which a PPC agency can help you get better results.

  1. Saves time – PPC management requires a lot of time commitment. Managing and updating keywords, campaigns, and ads can easily take up your entire day—or even your entire week. From manual bidding to constant monitoring, a PPC agency can take care of all the high maintenance duties. You can be sure that experts are watching your PPC accounts and ensuring higher ROI.
  1. Save money – You can easily waste thousands of dollars on a PPC campaign if you don’t know what you’re doing. Hiring an agency to take over your campaign means gaining a team of experts who know exactly how to manage bids to maximize your budget. They can also optimize targeting so that you never spend on irrelevant clicks.
  1. Effective and measurable resultsA good PPC agency has one goal: to ensure that your campaign drives valuable leads to your website. They have a mastery of which ad formats and keywords work best for specific goals. They also consistently monitor your PPC campaign’s performance, ensuring that it brings in qualified traffic.
  1. Dedicated support – The best PPC agencies usually have open lines of communication with Google AdWords technical support representatives, so they are able to resolve issues much quicker. Some agencies even get first access to newly rolled out AdWords features that are still on beta testing.

Lastly, PPC professionals have years of experience across online advertising platforms. They can see problems and potential issues before they get bigger. This foresight allows them to position your campaign optimally and save you from a lot of headaches down the line.

How A Digital Agency Can Help You Attract Customers for Your Business?

Outsourcing certain tasks for a business is not an entirely new concept. In fact, it has become common for many businesses to outsource tasks that require the expertise of experienced professionals. Digital content marketing is one of the services you can outsource to a seasoned digital agency if you want a more cost-effective and easier way to attract customers for your business. By hiring a digital agency, you have access to all the necessary skills you need without worrying about adding additional staff to your payroll. Even if you understand digital marketing, you may not have enough time for it if you have your clients to worry about. Hence, the best thing to do is to hire a digital agency, which you can trust to create and manage your online marketing campaigns as you focus on running your own business.

A digital agency can conduct market research and analyze the important data about your customers, industry, and competitors for you, so you do not have to deal with all the guesswork. After market research and analysis, the agency can start creating a custom plan or map out a set of strategies with the best interests of your business in mind. That way, you can be sure that the digital marketing agency can create a successful SEO, digital marketing, social media marketing, PPC, or content optimization strategy that can generate leads and attract more customers.

The goal of a digital agency is to assist manage its online presence and boost the sales. Teaming up with a seasoned agency can be better than doing all the work yourself.  They have the experienced professionals who can understand what works best for your needs and develop strategies, such as an optimized website, content marketing, and PPC, to lead to maximum conversions. If you have an existing digital marketing campaign, the same agency can review and suggest improvements that can optimize and make it better and more effective for your business.

Hire A Digital Marketing Agency to Increase Your Online Presence Effectively

Having a website or social media accounts for your business does not automatically guarantee success for your online business. You need to hire a digital marketing agency that has years of experience and proven expertise to increase the online presence of its clients effectively. A digital marketing agency aims to leverage marketing strategies on online and digital platforms to generate leads and ROI for your business. Hence, they offer a range of services that can help boost your online presence, including content marketing, pay-per-click, social media marketing, search engine optimization, and conversion rate optimization.

There are many ways that a digital marketing agency can improve the chances of your business in succeeding online, and one of these is managing your online presence. You might think that you can do that yourself or hire additional staff to save money, but if you think about all the other important tasks you must do for your business, you will be surprised to know how much you have on your hands. If you hire new employees for it, you will have to worry about their pay, training, and benefits, too. Hence, it is recommended that you hire a digital marketing agency to avoid the guesswork, extra costs, and the hassle.

A digital marketing agency can take the burden of managing your online presence off your mind, so you can focus on the money-making and client engaging aspects of your business. Successful digital marketing campaigns involve a lot of research and data analysis to understand market trends in your industry and your customers. The agency will come up with a digital marketing plan that is customized to the needs of your business. The goal of the plan is to maximize your profits by increasing your online presence. Experts will be working with you, so you can be confident in their ability to identify and understand the digital marketing strategies that can lead to more leads and maximum conversions in the long run.

Reaction To Donald Trump Victory [Infographic]

This past week, it seemed like the entire world was talking about Donald Trumps victory in the US presidential election. The result was surprising, given the many controversies that hit Mr. Trump’s campaign and with all of the polls indicating that Hilary Clinton would win the election by a clean sweep. But the American people felt differently, Mr. Trumps victory is a clear indication that the Yanks are disillusioned with politics and it would appear that Donald Trump offered the only clear alternative to both the Democrat’s and the Republican parties. People from all over the world reacted to the victory, with social media blowing up and the result of the US election was felt around the world. We decided to summarize all of the best reaction to the election in one handy dandy infographic that covers everything from the funniest reactions, to reactions from the world of sport and everything else in between. We hope you enjoy it!

donald-trump-wins-infographic

5 Questions To Ask Your SEO Agency

Hiring a digital agency for your SEO affairs is certainly not an easy task. When looking at an SEO agency, you should ask these 5 important questions before making a hiring decision. These particular questions will give you a better idea as to which company is best suited for the job.

 

What Is Your Professional Philosophy?

 

Search engine optimization (SEO) methods differ greatly from one client to the next. For example, one digital agency will handle the promotion of your website differently than their competitor. One SEO company may specialize in link building while the specialty of another may be content marketing. There are quite a few ways to bring about great SEO results for a client. A potential digital agency should tell you why they use their particular methods and how it can help your business.

 

Do You Outsource A Portion Of Your SEO Projects?

 

Some SEO companies take on so much work that they are not able to handle all of the projects personally. For this reason, a few agencies will outsource the work to people outside of the company. These outsourcers usually don’t have the level of experience and knowledge needed to rank your website in the search engines. To keep your website out of the hands of inexperienced workers, refuse to work with agencies that do not do 100 % of the SEO work on all of their clients’ websites.

 

How Do You Stay Current On Changes in Google’s Algorithms?

 

A competent SEO professional will attend conferences, read countless industry articles and attend webinars to keep abreast of SEO changes. The industry can change in an instant, so it is vitally important for SEO workers to remain up-to-date on issues that can affect the businesses of their clients.

 

Unfortunately, there are still digital agencies out there that use outdated SEO practices. To ensure that these methods aren’t being used on your website, ask about the education practices of the professionals at a digital agency.

 

Do You Work With My Competitors?

 

Ethical SEO companies will tell all of their potential clients if they are or have worked with one of the clients’ competitors. If it turns out that the agency does work with one of your competitors, you will need to figure out whether you as a business owner are comfortable with this. During this time, you will want to think about whether you can deal with potential breaches of confidence from your SEO agency. If the idea of this bothers you, seek out SEO services elsewhere.

 

 

How Often Will The Two Parties Be In Contact?

 

You do not want to sign up for SEO services at a digital agency, only to have your point of contact fall off the face of the Earth. You will want to figure out how often you will receive status updates from the account manager at the agency, as well as determining the channels of communication that you can use to ask them questions or have them address concerns. For example, will you be contacting them through email? How often? Will the point person at the agency be available by phone in an emergency? Determining this beforehand can better ensure a smoother working relationship with your SEO agency.