How To Set Up Google Adwords Campaigns In 2017 With 10 Easy Steps [Infographic] + Step By Step Guide

How To Set Up Google Adwords Campaigns In 2017 With 10 Easy Steps [Infographic] + Step By Step Guide

If you run a business, you understand that it lives and dies by it’s ability to attract new customers. One tried and tested way of attracting new customers is through Google Adwords. Unlike an SEO campaign which can be slow to gain traction, an Adwords campaign can bring results pretty much instantly.

But there is many things to learn to make sure your adwords campaign is attracting relevant traffic and not just tossing your entire budget down the drain. In this article we have put together the steps we take when setting up a new Google Adwords campaign and we have summarized it in an infographic, but on top of that we have also included a more detailed step by step guide using the example of a lawyer based in Manchester, New Hampshire. We hope that you enjoy this article and that it teaches you how to set up Google Adwords campaigns in 10 easy steps!

how to set up an adwords campaign in 10 easy steps

If you have never created an adwords campaign before, then the first thing you are going to want to do is go over to adwords.google.com and sign up for an account

Once you have signed up for your account you will be greeted by the following screen prompting you to create your first campaign.

You are going to want to skip this part so that you can do your keyword research and give yourself the best possible chance of creating a great campaign. For the keyword research you will use google’s keyword planner tool. At the top of the screen click on “tools” and then click on keyword planner. This tool is really great as it allows you to find out how many people search for the keywords that you think of yourself as well as suggesting other keywords that are highly searched.

In the keyword planner tool you will want to choose “search for new keywords using a phrase, website or category.”

At this stage when I’m creating a new campaign, I try and think of keywords that I would Google myself when searching for the service or product on offer, so bearing in mind that this campaign is for a general law firm in Manchester, New Hampshire, here are some of the keywords that I would probably google when searching for legal services in Manchester.

Attorney Manchester

Manchester attorney

Manchester lawyer

Lawyer Manchester

Family lawyer Manchester

Elder law attorney Manchester

Personal injury lawyer Manchester

Personal injury attorney Manchester

Wills lawyer Manchester

Business lawyer Manchester

Tax lawyer Manchester

Construction lawyer Manchester

Criminal lawyer Manchester

Criminal law attorney Manchester

Family law attorney Manchester

Immigration law attorney Manchester

Patent attorney Manchester

Real estate lawyer Manchester

Real estate attorney Manchester.

Trust lawyer Manchester

Estate attorney Manchester

If your firm specializes in one area of the law then you would only search for keywords related to that area, so for example if you were a real estate lawyer then the keywords would all be real estate related like “real estate attorney” “real estate lawyer” etc. The reason the keywords I have chosen are so broad is because my fictitious law firm practice in all areas of the law and want to attract clients from all of these areas.

I will paste my keywords into the “your product or service” field and choose the geographical area I am targeting (Manchester, NH) . Then click “get ideas

When you click on get ideas you will be greeted with adgroup idea’s, I usually switch to “keyword ideas” as it gives me an idea of how many people search for the individual keywords I came up with myself, as well as suggesting other keywords.

Now I can see how many monthly searches there are in Manchester for my own keywords

And the tool will also suggest similar keywords that I may not have thought of to use in my campaign. The reason you want to do this is simple, You might come up with your own list of keywords, but if no-one is searching for them then you will never drive traffic to your website, so it’s best to know from the beginning, the highest searched keywords so that you can get your law firm in front of more prospective clients on google.

You can download the entire list of suggested keywords by clicking on download and choose excel csv

On the excel spreadsheet that downloads there are some columns that I view as important and some that I like to get rid of. The columns I like to keep are “keywords” “average monthly search” “competition” and “suggested bids”.

At this point I will delete the other columns so that my spreadsheet looks like this

Then I will sort the spreadsheet, by highlighting the average monthly search volume column and sorting it from largest to smallest, so that I can see the highest searched keywords. You can see what the excel sheet looks like at this stage by clicking on “Keyword Planner after sorting largest to smallest” (Downloads my excel file). Not every word in this excel spreadsheet is good for a law firm to use so now I sift through the list and delete anything that isn’t relevant. It’s possible that there are more time effective ways of doing this, but this is how I like to do it as I feel that it leaves no stone unturned. At this stage I simply look through the entire list, eyeball it and highlight any keywords that are relevant so that I can use them in my campaign. This will leave me with an excel sheet looking like this:

I’ll then go through and delete the rows that I haven’t selected for my campaign so that I am left with the keywords for my campaign. You can view my excel sheet by clicking on this link Keyword Planner after sorting so that it is only relevant keywords now (downloads my excel)

Now what an amateur would probably do at this stage is just throw all of these keywords into one campaign with one adgroup, but you want to create adgroups with relevant keywords so that you can get a higher quality score and pay less per click. (You can learn more ways to lower your cost per click here) In other words keywords related to family law would have their own adgroup, as would keywords related to personal injury and so on and so forth. Again there is probably a more time effective way of doing this but I like to organise them into my adgroups on the excel spread sheet, so I physically drag the keywords into relevant groups. After sorting I have now got some specific adgroups with really great long tail keywords. Here are the adgroups I’ve created in this campaign:

Manchester Lawyers

Manchester Attorneys

Manchester Law Firms

Personal injury attorneys

Personal injury lawyers

Immigration lawyers

Divorce lawyers

Family lawyers

Divorce attorney

Estate planning attorney

Employment law

Manchester Legal services

Real estate lawyer

Real estate attorney

And you can download my list by clicking on this link – Keyword Planner after sorting into adgroups (Downloads my excel file)

The reason you split your keywords into relevant adgroups is so that the ads you create for each adgroup are more relevant to what the person searches for, which will increase your chance of getting a click for that keyword. To give you an example, if someone googles “personal injury attorney Manchester” they are much more likely to click on an ad that contains the words “personal injury attorney Manchester”, rather than an ad that talks about a family law attorney in Manchester. Having relevant adgroups will also improve your quality score meaning that you can show up higher on the page and pay less per click than your competitors will.

Now that I have completed my keyword research I will go ahead and create my campaign. To do this click on “campaigns at the top of the screen and you will be greeted by this screen.

Click on create your first campaign and then you will see this screen

The type of campaign you want to create is “search network only” and you should select “all features” rather than standard. Name your campaign and start setting up the campaign by first of all choosing the location you want to target with your ads.

For bid strategy choose “I’ll manually set bids for my clicks” and enter your default bid, your daily budget should be your monthly budget divided by 30.4, so if I wanted to spend $1,000 a month on adwords, my daily budget would be $32.89 ($1,000 divided by 30.4) from here skip the other options and scroll down and click “save and continue.”

The next screen will prompt you to create your first adgroup and you will use the keywords and adgroups you created earlier to build your campaign. In this case I am going to start with Manchester Attorney’s. This guide will help you come up with idea’s to write great ad’s that resonate with your prospective clients, in this case I’m going to keep it simple yet relevant to the adgroup. It’s important that the ad is relevant to the keywords in the adgroup as this will increase your chance of getting clicks. It’s important to choose a relevant landing page for the ad’s so for example if your ad is about personal injuries then direct the visitor to a page on your website that talks about personal injuries and so on and so forth. If you want to learn more about landing pages and why they are so crucial to PPC campaigns then click here

At this stage is where the amateurs are separated from the pro’s because all of the keywords I have added at this stage are “broad match keywords” and broad match keywords in a search campaign are a recipe for eating up your budget. This article  explains keyword match types in more detail, but as a general rule, I never use broad match keywords. They will eat your budget alive with irrelevant clicks. To quickly change the match type of all the keywords, go to the adgroup, select all keywords, click “edit” then click on change match types, change broad match keywords to phrase match keywords and hit make changes.

I like to use at least 2 ads per adgroup, in some cases I will add 3 or even 4 ads per adgroup. This way I can test ad copy for clicks and optimise my campaign by learning which ad copy attracts more clicks. To add more ad’s click on ads and then click on the red button “+ad”

Go ahead and add all of the other adgroups that you have created in your earlier keyword research and write relevant ad copy for the ads in each adgroup. Then go to your campaign settings and set the ads to “rotate evenly over 90 days and then optimise” or else choose “rotate indefinitely”

Make sure that when you have created all of your adgroups, that all keywords are either phrase match, exact match or broad modifiers. You will now want to go ahead and create some ad extensions so that your ads will really stand out.

At the very least you should add

Sitelink extensions – sitelink extensions explained

Callout extenstions – Callout extensions explained

Call extensions – Call extensions explained

Location extensions – Location extensions explained

You can learn more about extensions in this guide

Something else that the pros will do from the offset is add negative keywords to the campaign from the beginning so that your ad doesn’t show up for keywords that won’t bring you any new business, you can click here to download our General Negative Keywords (excel download) and this article details how to add negative keywords to your campaign and why you should add them.

And that’s pretty much it to begin with!  If you set your adwords campaign up in this manner you should get off to really great start and you can be sure that your PPC campaign will be a success! If you want to know how to optimize your campaign going forward, check out our infographic detailing 50 ways to optimize your adwords campaign.

If you are a lawyer who found this post and want to know how you can improve your adwords campaign once it’s been set up, then be sure to check out this awesome step by step checklist to generating more leads for your law firm.

 

50 Adwords Optimization Tips To Help You Get More Leads [Infographic]

What most people don’t realise about Online marketing is that its mostly about traffic. You can design a great site, you can run CRO experiments all day, but your site is nothing without traffic/visitors. One of the most profitable ways of driving traffic to your site is through Google Adwords. You can also drive traffic, with a great SEO service or through social media, but SEO results tend to be much slower to provide an ROI and organic reach from social media is dwindling every day.

If you are new to Google Adwords Management and want to improve account performance, then this infographic is the perfect Adwords optimization bible for you! Once you’ve set up your adwords account, you are going to need to use some of the smartest strategies in the business to optimize it for better results. In the adwords optimization infographic we show you 50 ways that you can optimize your Adwords account, to help you increase Adwords account performance and ultimately get more leads.

From the simple stuff like adding negative keywords, all the way up to more advanced strategies such as “day parting” your bids and “SKAG’s”, this infographic covers some of the very best ways to optimize your campaign performance. But you don’t want to hear any more of my drivel, so check out the infographic below. If you would like to share it with anyone, be sure to shoot us an email and we’ll be happy to send you the original file. Happy optimizing!

50 Adwords Optimization Techniques To Help You Get More Leads
50 Adwords Optimization Techniques

12 Conversion Experts Share Their Tips For Increasing Conversions

Is your website getting a ton of traffic but just isn’t converting website visitors into leads? Let me guess – you’ve done SEO the right way, created some killer content and your organic rankings have been boosted as a result? On top of that you have set up and optimized a Google Adwords campaign, that is driving some great traffic to your site with all of the right keywords, but all of this traffic is proving to be just that… Traffic. If you have this problem then you need to start optimizing your landing pages so that they make it super easy for visitors to understand what you do, why they should work with you and why they should convert into a lead or a sale. Ideally when creating your landing pages you want to try to almost be psychic and give the visitor every piece of information that they are looking for. Which will in turn allow them to  convert easily as they don’t have to go looking around your site. After tapping into your “psychic super powers” you are going to want to test, test and test some more until your landing pages are primed for conversions (then test even further!). This beginner guide to conversion rate optimization from ConversionXL is a great place to start learning about CRO and the definitive guide to CRO from Quicksprout also includes some really great information. But if you are looking for some quick tips to increase your conversions, then you have come to the right place, because we asked 9 of the world’s leading Conversion Rate Optimization Experts for their top tips for increasing conversions and they didn’t disappoint!

johnathan-dane

Johnathan Dane is the Founder & CEO of Klientboost. He’s been interviewed by Google, webinared by KISSmetrics, and podcasted by Unbounce.

Multi Step Landing Pages:

If you think about it, most of what you want in life starts on a small scale.

– Want that significant other? Get their number first

– Want to lose weight? One healthier meal at a time

– Curious if that movie is good? Watch the trailer or read the reviews

Multi step landing pages are the introductory offer you see your masseuse giving away (50% off your first visit) or the Yes Ladder in sales. It’s a way of getting your prospects to take that first step into your funnel, without them being threatened.

If your landing page asks for name, email, phone number right off the bat and what your asking the visitor to do is a high ask, then test adding more fields and more steps to getting them to convert.

We’ve built our whole website around this approach with a single goal and a three step conversion funnel.

 

scott-brinker

Scott Brinker is the co-founder and CTO of ion interactive, the editor of chiefmartec.com and author of Hacking Marketing. He is a passionate advocate for marketing experimentation and innovation.

Adopt Agile
After years of working in the conversion optimization space, I’m convinced that adopting agile is the single best thing a company can do to improve its results in conversion optimization. The more agile you are, the better your conversion optimization will be.

An agile marketing team can tackle a series of conversion optimization tests in short sprints, 1-4 weeks in length. They can run daily 15-minute stand-up meetings with all relevant stakeholders upstream and downstream to assure “message match” alignment and eliminate any roadblocks. At the conclusion of the experiments, they know exactly what they’ve measured and how to leverage it in production. Then they’re immediately on to brainstorm their next iteration.

 

peep-conversionxl

Peep Laja is the founder of Conversion XL the world’s most popular conversion optimization blog, and top 1% optimization agency working with fast-growing companies

My Number One Tip – Forget Hacks!

You need to identify what actually matters. Forget “hacks”. Stop looking for shortcuts, and do the hard work that’s needed to get sustainable results. You need to do the heavy lifting and conduct user research as well as quantitative research on your website. Look at the ResearchXL framework to learn how.

 

jacob-baadsgaard

Jacob Baadsgaard is a PPC & Conversion expert. He is the founder and CEO of Disruptive Advertising a leading PPC agency

Build A Detailed Buyer Persona

I’ve found building a detailed buyer persona(s) is a critical element to any effective CRO effort.

Most businesses start testing for the sake of testing which rarely leads to the desired outcome. Most businesses will have 4 – 7 buyer personas which can range a great deal from gender, age, income levels, likes/dislikes, etc. The key is focusing on the perceived pain of their customer and using the personas to craft a message that is relevant and compelling.

Taking the time to build a buyer persona is what builds the human element into your test which will often lead to much higher success rates. For tests we run with well built-out buyer personas we have a significant lift in performance well over 50% of the time.

Would you create the same experience for a 57 year old woman as you would for a 22 year old man? Sounds crazy right? Unfortunately most marketers don’t realize they are doing just that especially with the targeting control they have in their PPC campaigns.

Finally, marketing is a lot funner when it gets personal so take the time to build out your personas well and come up with the next 3-6 months of tests you plan to run for each one.

 

michael-st-laurent

Michael St Laurent is a conversion expert and an Optimization Strategist at Wider Funnel – One of the leading Conversion Optimization Agencies in the world.

Test removing sections from your page! 

That’s right. Removing entire sections of a page is one of the biggest shortcuts you can take, in order to better understand what your visitors value. One of the most important lessons in conversion optimization is to learn to let your visitors tell you what is important to them, rather than deciding for them.

Challenge the idea that you know what your users perceive as valuable.

You will be surprised at what you learn. You may find entire sections of your page that you thought were valuable are actually making no difference, and you may discover a piece of content that you didn’t know people cared about.

Remember that an experiment is exactly that: an “experiment”. Every test doesn’t have to be the next generation of your page, and every test does not always have to move the needle forward. The fastest way to learn what matters most to your users is to take things away until you see a massive reaction.

You will find that when you remove certain pieces of content, your conversion rate changes dramatically. This is what you are looking for, and it means your visitors are telling you what is important to them.

Once you know the value of each of your value propositions, it is a lot easier to focus your efforts in the right place. Happy testing!

 

samantha-kerr

Samantha Kerr, is the CRO Manager at Hanapin Marketing, the world leading PPC Agency behind the PPC Hero Blog and Hero Conference – the world largest All PPC Conference series

I don’t believe there is one single tip anyone can give that is sure to increase conversions.  However, I will discuss one of the most important things you should keep in mind when you’re looking for something to test or assessing any type of data. Your user and their expectations. To read more on this topic, check out my blog post on PPC Hero. Your users need to be at the forefront of your mind when you’re making optimizations to your landing pages.  What do they expect to see when they land on your page?  What is their intent?  Ensuring you understand your users and know what information they’re looking for will help you send them to the most appropriate landing pages and deliver the content they’re looking for.  If their expectations are met, they’re more likely to explore your site and move further down the funnel.

 

kate-wilcox

Kate Wilcox, is a CRO Coordinator at Hanapin Marketing, the world leading PPC agency behind the PPC Hero blog and Hero Conference – the world’s largest all PPC Conference series:

I’m sure most CRO folks would agree that there’s no single thing you can do that will most definitely boost your conversion rate every single time. This is why we test our little hearts out! I will however give you a solid piece of advice that will greatly benefit you in a grand majority of situations you may find yourself in: Create a dedicated landing page. Dedicated landing pages address and nullify numerous major issues that can cause friction for users including too much information and stimulus presented on the page, access to too many egress points, and lack of congruency or relevancy to the user intent just to name a few. Check out my recent article on PPC Hero if you want to read more about this specific topic. Bottom line, dedicated landing pages can ensure that you’re bringing relevance to the table in a succinct fashion. Aligning relevance can greatly benefit any page

 

keith-hagen

Keith Hagen, is the Director Of Conversion Services at GoInFlow.com (formerly conversion IQ), one of the leading eCommerce marketing agencies in the world. He’s been gaining insights into what is and isn’t working with websites since 2002.

I get close to prospective customers.  I find out what they want and try to give it to them.  The only barrier is they are on one side of a website, and I on the other.   That means I have to do almost anything I can to learn about their decision making process.  My hack is (get ready for it) talking to people!!!
Yes, I know GA, I have access to online user test platforms as well as qualitative polling and survey tools, heat-maps, screen recordings, feedback tools, live chat transcripts, etc, and I use ALL of them as well.  But NONE of them reveal the insights that talking to people do.  Here is how I do it:
1) User Interviews – Research Panels allow you to pin point a type of person and ask them questions.  For a bit more money, you can often set up a web meeting, interview them and then go through the website in an assistive user testing manner.
2) User Focus Groups
3) CSR Focus Groups – Sure, the people mostly deal with post purchase issues and only hear from certain types of people otherwise, but they have nuggets, so get them together (for synergy) and start digging.
4) Sales Folks – They know and carp load and don’t want to take the time to talk to you unless you demand it while at the same time selling the benefits of your work to them.  If you can’t relate to sales people, you shouldn’t be optimizing websites (psssst:  Its the same thing).
5) In Store Customers – Is your site brick and mortar?  Go shadow a sales person for a day, or even a week.  You will see how people shop off-line, this will help you realize how the process translates online.
Once you have real insights from real people, now you can go off to the “old” CRO tool sets you are more familiar with, like Analytics and Heat-maps, to quantify, validate, prioritize etc ’til your hearts content.
The difference is that your insights will be better, your treatments will be better, and your tests will (almost) always win!

susan-su

Susan Su, is a Venture Partner at 500 Startup, a leading Venture Capital seed fund and startup accelerator, an expert content marketer, you can find her on Twitter under @susanfsu

My number one conversion “hack” is about email marketing. It’s my favorite because it’s dead-simple and everyone can and should do it. Go to http://mail-tester.com and check your sender score. Make sure it’s above a 9. Make sure you’ve verified your SPF and your DKIM (google those terms, plus whatever email marketing tool you’re using), and follow the help instructions from your provider. Most people don’t know about these easy fixes that can improve your open rates by up to 10% all by themselves. Higher open rates will give you more replies and more replies will give you more conversions!

Mícheál Brennan is the Principal Consultant at SMBclix.com, a digital marketing agency based in Cork. He has generated millions in revenue for his clients through Google Adwords & SEO

The absolute best hack that I have used to increase conversions and grow leads for my clients is by implementing live chat with a pre chat survey. It’s a phenomenal way to increase engagement and create customer delight. The ideal sequence goes as follows: The live chat prompts the website/landing page visitor with something like “Hi there! is there anything I can help you with?” if the visitor wants to engage, they will then click on the button to chat now, but after clicking chat now and before being put through to an operator they have to fill out their name, email and phone number (or just name and email in some cases, depending on the information you need). My favourite provider to use is Live Chat Inc, because they have the capability to do the exact sequence I mentioned and they offer a 30 day free trial, so you can try it out without any additional cost. We’ve increased leads by 300-400% in some cases using this strategy. They even have a mobile app, so if you are a busy business owner who can’t sit in front of the computer all day, you can still chat with your potential customers from your phone while they are on your site.

Grant Perry is Marketing Director of Agora Integrated Marketing (AIM), the in-house agency of “The Agora” – a billion dollar a year direct responsive publisher with millions of subscribers around the world. 

Use pop ups to double your conversions.

People say they hate them but they work like gangbusters. As with any marketing device they can be annoying, but used right pop ups can double your conversion rate without irritating your prospects.

Ultimately you’re ensuring you get that relevant message to the right person at the right time. Pops ups do this perfectly and allow a clear call to action.

To avoid a poor user experience you can tailor the message to both the content and the user. You can also limit to a frequency you’re comfortable with. Also consider removing pops for logged in customers or show them a targeted message, perhaps pushing to a subscriber only benefit or renewal notice. Exit intent pops (based on browser movement) can be an excellent way to only display a message as someone is leaving, therefore not disrupting their experience. They don’t work on mobile devices so you will need to use a timed pop up there. The temptation we’ve found is for people to wait too long to show the pop and miss most of your traffic seeing it. Somewhere around the 5 second mark works very well.

Since Google is trying to penalise pop ups that completely take over a mobile screen, or prevent a user from seeing content, you have to balance the risk of lower traffic with the upside of super charged conversions. In this scenario, the current best practice is to show all mobile traffic from Google search a compliant pop, while hitting mobile traffic from other sources with a higher converting interstitial.

You may also face issues with some ad platforms, especially on “squeeze” style landing pages but generally for blog or editorial content you’ll be fine to use a pop up to reinforce your offer or other compelling reason to convert.

Brad Gerlach is a Hubspot Certified inbound marketing consultant and at Pittsburgh Internet Consulting. A jack-of-all trades and master of many, his favorite focus is SEO and lead generation for B2B.

The truth is that generic offers don’t work as well as topic specific offers. Providing a Content Upgrade is my favorite conversion tactic. A CU is simply a topic specific download or offer for a specific post that provides added value, or an upgrade, on the topic of the post. This can be a checklist for a tutorial, a list of resources mentioned in the post (with a couple bonus resources that weren’t in the blog post) or in-depth guide on the topic of the post.

Bonus Tip: Get an SSL! An SSL will be much more important in when Chrome 62 update hits in October. Chrome will be showing a “Not Secure” warning on non-SSL sites when a user has to input any type of data. This includes your optin and contact forms. I am sure that warning will drive down conversions.

Get A Better ROI From Your Marketing Budget With Google Adwords – Infographic

At SMBclix we love Google Adwords and SEO. We hate bad marketing! In our opinion bad marketing is any marketing campaign that doesn’t produce a positive return on investment. Some of the more traditional forms of advertising such as newspaper advertising, command really high fee’s and in our opinion don’t produce great results any more – unless you have a moster budget and don’t need to actively measure the ROI from your marketing campaign.

Because we love Google Adwords so much and hate bad marketing even more, we decided to create a Google Adwords Infographic to compare pay per click advertising with some other advertising platforms, to illustrate just how much more value you can get from a Google Adwords campaign versus some other advertising options. Whether you are looking to increase ROI on your marketing budget, or just simply measure the results of your marketing campaigns better, Google Adwords is the answer!

google adwords infographic

 

How A PPC Agency Can Help You Achieve Good Results

You probably already know by now that Pay Per Click or PPC is a great advertizing medium because it lets you target users who are already interested—and actively looking—for what you are offering. But you might be wondering: Do you really need a PPC agency to help you achieve good results?  If you’re serious about increasing your return on investment, then hiring a PPC agency is a great idea. Here are some of the many ways by which a PPC agency can help you get better results.

  1. Saves time – PPC management requires a lot of time commitment. Managing and updating keywords, campaigns, and ads can easily take up your entire day—or even your entire week. From manual bidding to constant monitoring, a PPC agency can take care of all the high maintenance duties. You can be sure that experts are watching your PPC accounts and ensuring higher ROI.
  1. Save money – You can easily waste thousands of dollars on a PPC campaign if you don’t know what you’re doing. Hiring an agency to take over your campaign means gaining a team of experts who know exactly how to manage bids to maximize your budget. They can also optimize targeting so that you never spend on irrelevant clicks.
  1. Effective and measurable resultsA good PPC agency has one goal: to ensure that your campaign drives valuable leads to your website. They have a mastery of which ad formats and keywords work best for specific goals. They also consistently monitor your PPC campaign’s performance, ensuring that it brings in qualified traffic.
  1. Dedicated support – The best PPC agencies usually have open lines of communication with Google AdWords technical support representatives, so they are able to resolve issues much quicker. Some agencies even get first access to newly rolled out AdWords features that are still on beta testing.

Lastly, PPC professionals have years of experience across online advertising platforms. They can see problems and potential issues before they get bigger. This foresight allows them to position your campaign optimally and save you from a lot of headaches down the line.

What You Need To Know About PPC Management Services

Hiring a reliable SEO firm can be a daunting experience as there are so many companies on the market, and all of them seem to tell us that they are the best in the business. If you are looking for a trustworthy SEO company, Toronto offers many reliable and transparent companies that can have a big impact on your business.

In order to find the right SEO company for your business, you should follow the guidelines below to ensure that they are avoiding any black hat or shady SEO tricks, which could potentially harm your company in the long-term.

Avoid paid automated link building services

seo company torontoWhen it comes to any trusted SEO company, Toronto companies included, will understand that you should not buy links in order to rank highly in organic search results, as Google often penalises this behavior. Instead, your SEO company will offer services to optimise your website, including strategies on social media integration, media promotion and outreach.

Ask if “off-page” SEO is on offer

You may be familiar with on-page SEO, such as keyword optimization, content, Meta tags and accurate coding, but do you know about the benefits of off-page SEO?  Off-page SEO involves effective link building and social media optimisation, both of which can massively affect your overall rankings. With access to and knowledge of backend data, your SEO company, Toronto, can let you know how they can ethically build links for you, in a way that Google will appreciate, and also how long this process will take before you see results.

Review pricing

If you have a budget set, then you should do your best to stick to it, while also staying away from any SEO firms that promise you number 1 rankings within a few weeks. Ranking in the top pages of Internet search engines is definitely something that is desirable, but it is not easy, so invest your money on an SEO company who can provide a long-term SEO plan that is affordable and effective.

Ask questions

Different SEO companies in Toronto will have their preferred methods of working, so it is important to quiz them on how they see themselves helping your business, in a way that other companies cannot. Never feel silly posing questions to an SEO company, Toronto people are known for their kind and approachable nature. They are Canadian eh! Being friendly is what they are known for. Unless you are playing hockey against them! You need to feel assured that you are investing your money wisely, which means doing your homework before making your final decision.

When it comes to achieving rankings on Google and other search engines through an SEO company, Toronto businesses know that there are no quick fixes and that it will take time for them for their efforts to take effect.

If you are in doubt about which firm to choose, having a look around on the Internet and reviewing feedback that has already been provided, is a good way to get an idea about who would be the best fit for you. There will no doubt be a lot that your chosen Toronto SEO company has to offer, so take action today for transparency and reliability.

If you are looking for a reliable and transparent SEO company then why not contact us for a free SEO review.

Why You Should Consider Hiring A PPC Management Expert

Why you should consider hiring a PPC management expert

 

Even though Pay Per Click (PPC) and SEO can be complimentary to one another when it comes to marketing online businesses, PPC definitely has its own valuable lane and a lot of business owners choose to take it with the help of a PPC management expert.

 

With the constant changing of Google’s algorithm and the need for companies to sell their services and products as quick and efficiently as possible, PPC is a popular choice for businesses of all sizes.

 

PPC or SEO?

 

As discussed above, Google has moved (and often still does) the goal posts when it comes to businesses getting quick ranking results from SEO. This means that PPC is a good option if you want to achieve relatively quick sales and/or results.

 

If you feel that you have already conquered SEO and are happy with your rankings, its important for you to know that they can quickly turn sour if a professional SEO has not been minding them. This can result in seeing your SEO efforts going down hill without any real understanding as to why.

 

It is true that PPC does have some of the same confusing terminology that SEO uses. The latest changes will also still need to be kept up with, but this is something that a PPC management expert can support you with.

 

All about PPC management

 

If you have concluded that PPC is the right choice for your company, then investing in a PPC management expert is the best way forward. While PPC can be much faster when it comes to acquiring leads than SEO, it needs to be executed and managed properly in order for it to be effective.

 

A PPC management expert has the skills to attract sales within minutes of your advert being published, as they will have researched current trends, effective keywords, and pitfalls to avoid in regards to your business and what it offers.

 

It is true that PPC advertising platforms such as Google Adwords and Facebook make the set up of PPC advertising campaigns user-friendly, but without full knowledge of what you are doing, you could end up wasting a lot of time and money. One PPC management expert warns about the risk of running a “dead Adwords account’ in this insightful article.

 

As well as the risk of losing money on ineffective keywords, you could also succumb to sneaky tactics to get you to spend more money than you actually need, in order for your campaign to be a success.

 

Tweaking your campaigns

 

If you are a part of a large company you will need to tweak your PPC ads in order to compete with similar business. You will also need to look at adjusting bids and landing page information to maintain an optimum quality score.

 

Reliable PPC management companies will have expert staff on hand, who can manage the end to end process of your adverts, campaign and can suggest creative ways in which you can win more bids.

 

Having a PPC expert managing your Adwords campaign will mean that you are not spending hours at a time on your computer. This frees up your time to invest in other areas of your business that you are best at, when it comes to making your business grow and succeed.

 

If you want your PPC campaign to run smoothly, be cost-effective and time efficient then employing a PPC management expert will be a smart move for your business.

 

 

Struggling With Online Lead Generation? 5 Easy Steps To Increase Leads by 600% [Infographic]

Are you struggling with online lead generation? Are you finding that your online marketing budget isn’t bringing in a good enough ROI? Want to know how to increase online leads?

This post would probably come under the heading of content marketing and content marketing works, but the absolute quickest way to increase online leads is almost certainly with Google Adwords. The Adwords platform allows you get your business in front of potential customers, who are actively searching for your products or services. And you only pay when that person who is already trying to find you, clicks on your ad.

Seems like a no brainer that if you want to increase your online leads, then you should run an Adwords campaign. But often if you talk to other local business owners you will hear that “Adwords is a waste of time” or “Adwords costs too much”. Why do they think this? Plain and simply they are almost certainly doing it wrong. For every naysayer that is slating Adwords, there is another company that has grown and grown and grown with the help of Adwords. The difference is that the naysayers aren’t doing it right. Don’t get me wrong Adwords is a fantastic way to blow money, drain your online marketing budget and you will find plenty of businesses who have done this. But when executed correctly Adwords is the most perfect form of advertising in the world.

If you want to focus on online lead generation, there is no other better platform than adwords. And we’ve put together this infographic, to show you how we increased online leads for one of our clients by more than 600% in 5 easy steps, without increasing their online marketing budget.

 

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Adwords Infographic – 10 More Adwords Hacks To Get You Even More Customers!

If you liked our first 10 Adwords Hacks, you won’t be disappointed that we have got 10 more Adwords hacks that will help you get even more customers!

In the first Adwords infographic, we talked about how you can use Gmail Sponsored promotions to steal customers from your competitors, by advertising to them right in their email inbox. But did you know that you can advertise on Linkedin through the Adwords display network? A lot of businesses have found that advertising directly with Linkedin can be pretty costly, the adwords display network allows you to advertise on Linkedin at a fraction of the cost!

Or what about mini conversion bait? Rather than going straight in for the kill and trying to get someone to fill out your lead form from the offset, why not offer them something of value – like a whitepaper – in exchange for something small like their email address? Get them into your sales funnel so that you can continue to show the value of that working with your company might offer.

Imagine if you could track every time the phone rings from your latest advertising campaign? Well with Google Adwords this is 100% possible, making it pretty much the only type of advertising available that allows you to track every single penny you make from the campaign, so that you can accurately calculate your ROI and scale it up if needed!

These are just some of the ways you can hack adwords and this Adwords infographic follows on from the our previous post, with 10 more awesome tips to help you get more inbound leads from the Google Adwords platform.

If you are interested in learning how you can grow your business through Digital Marketing, then why not contact us for a free, no obligations digital marketing review. You’ve got nothing to lose and everything to gain! Happy Hacking!

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Google Adwords Infographic – 10 Adwords Hacks To Get You More Leads

I used to fish a lot when I was a kid, I remember long summer evenings spent by lazy rivers fishing for Trout in Cork. My uncle Liam was a great fisherman and I loved going fishing with him, as it meant I was pretty much guaranteed to catch something. If I didn’t catch a fish at least I’d probably catch a cold (summer weather in Ireland can be a little bit unpredictable!) As I grew older I began to wonder how he caught a fish every time, so I asked him and he told me that “it’s pretty easy… always fish where the fish are” fishing-2-adwords-infographic

Simple advice about fishing, but what has that got to do with a Google Adwords Infographic or digital marketing? The answer is pretty straightforward, if you own a business then Google Adwords allows you to “fish where the fish are”. For instance, if someone searches on Google for your product or service, adwords will allow you to get in front of that person at the exact moment that they are trying to find you. Just like the fish is looking for a worm, people are actively looking for your product or service, with adwords you can actively target them and you only pay if they “bite” on your ad!

Some businesses have grown from 25 to 250 employee’s with Google Adwords but often when I’m at a networking event and tell someone what I do, the response that I’m met with is that “Adwords doesn’t work” or that “Adwords is Too Expensive”, my response is usually the same – “It probably doesn’t work because you’re doing it wrong”.

fishing-adwords-infographicRemember, Adwords and other PPC platforms like Bing, allow you to fish where the fish are, so if you think that Adwords is too expensive or that it doesn’t work, then your probably fishing in an empty lake. You’re probably using broad match keywords that drain your budget, you’re probably not tracking conversions to see what keywords are working best for you, you’re probably not using landing pages…. the list goes on.

If you want to run a successful Adwords campaign, then you need to learn how to run a campaign like the pro’s and with this Google Adwords Infographic – “10 Adwords Hacks To Get You More Leads” we show you some of the ways you can hack adwords, to get more bang from your marketing buck and grow your business to new heights! PS If you like this one, there’s 10 more Adwords Hacks here

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