The Framework For A Perfect Facebook Ads Funnel

Over 60 million businesses in the world have Facebook pages. Of these 60 million, 4 million are actively advertising on the platform, and that number continues to rise with each passing day.

But what is a little more difficult to decipher is how many of those businesses are marketing effectively on the platform. In order to utilize Facebook to its fullest potential, having a finely tuned marketing funnel is a must. But how do you set one up? How do you implement it? That is the focus of this blog.

Here we share the most important elements of a Facebook advertising funnel that brings ROI and gets your customers taking action.

  1. The Pixel is Paramount

A Facebook Pixel is a tool that allows you to measure the effectiveness of your advertising. Without it, measuring the impact of your marketing efforts becomes much more tedious and much less definitive. Your Pixel allows you to see how many people interact with your ads at each point along your funnel, and also allows you to group these people into categories that you can later retarget with additional advertisements. For more information about how to set up a Facebook Pixel, see this article from Facebook.

  1. Value-Added Content

Once your Facebook Pixel is set up, it is time to start thinking about what you can offer to potential customers. What can you share with your audience that will benefit them and strengthen their trust in your brand? Remember, this content shouldn’t promote the ultimate sales offer you want to make. This content is purely educational or entertaining, with no obligation or commitment required. All you want is your audience to engage with this content so that their information is gathered by your Pixel. Once that information is collected, you can then begin targeting this audience specifically with further content. Some great ideas for value-added content are:

  • How-To Guides
  • White Papers
  • Free Webinars
  • E-Books
  • Informative Videos
  • Free resources

Whatever form of content you choose, its primary purpose should be to educate, inform, and raise awareness amongst your target audience. Avoid making these initial pieces of content too “sales-y”. Now is not the time to sell. Now is the time to warm up your cold audience, expose them to your brand, and gently introduce the solutions you offer.

  1. Nourish Your Pixel

When your content is finalized and you are happy with how it represents your business, it’s time to share it. It is recommended to share this content with your warm audience first (people who like your Facebook page, your client list, etc.) but you can also send it out to a targeted audience based on your ideal customer. For example, if you are a business that sells infant clothing, you could promote your content to women from the ages of 21 to 40 who are parents of newborns.

At this stage, it is important to split-test your Facebook ads, showing them to various target audiences. This is essential because it will allow you to find which audience takes the most action. You may discover that 40 per cent of your sales come from young mothers aged 21 to 30. In this case, it would make more sense to drive your advertisements to this group.

But that’s not it! Once you have narrowed down your highest converting audience, you can then build a Lookalike Audience.

Pull quote: “Facebook’s Lookalike Audiences feature allows you to find more customers who share the same traits as your most valuable current customers.”

A Lookalike Audience is one of the most powerful ways to reach new customers who are already likely to buy from you. By targeting these people with more value-added content, you get them into your funnel – exactly where you want them to be.

  1. From Interested to Opt-In

This is a crucial step in your Facebook marketing funnel. It isn’t enough to simply pull quality leads into your funnel; you have to motivate them to act. How do you that? You make them a special offer that they can take advantage of in exchange for minimal commitment. The latter part of that sentence is critical. Your audience, while aware of your brand, may not be ready to invest all of their trust in your brand or make a purchase. So, you want to make your offer easily attainable, with as few barriers as possible. If you present these potential clients with long forms to complete or multiple steps to take, they will likely close out of their browser. Make it simple!

One of the easiest opt-in steps is entering an email address. For example, you could offer a limited edition E-book to your audience, requesting only that they enter their email to receive the download link. This is what is referred to as a micro-commitment; a small step that your audience takes that moves them closer to your brand.

Take time to determine what your opt-in offer will be. What is a small issue that you can solve for your target audience? What will they find most valuable? What is the simplest way to offer it to them?

  1. Re-establish Trust

Not everyone who initially entered your funnel will opt-in right away. But there are steps you can take to increase the likelihood of your audience taking the next step. The most impactful way of all is to re-establish trust with those who have interacted with your content in the past.

How do you do this? The possibilities are endless. One method is to share testimonials from satisfied clients or share statistics about the success you have seen thus far. This reaffirms your brand with your warm audience, establishing credibility and providing tangible evidence they can use to base their buying decision on.

Creating ads with these confirming elements and targeting them at the people who have not yet opted in to your offer is one of the most fruitful ways to move potential customers further into your funnel.

  1. Play Hard Ball
    Now that you have ran several retargeting ads and nourished your Pixel with a substantial amount of data, it’s time to do what you set out to do from the beginning: sell.

This is the time to make your core offer. Build captivating ads with conversion-focused copy, and begin sending them out to your funnel. Your Pixel will capture the information of anyone who makes it to this step. If an audience member completes this step (whether its registering for a webinar, purchasing a product, or contacting your business), they are now a part of your client list! A valuable list of people whose information you have collected (including phone number, email address, profile and more).

If the user completes the action to take advantage of your core offer, they move into your customer funnel.

If the user does not complete the action, you continue with your efforts to convince them to act.

  1. Sweeten the Pot
    You will have users who visit your core offer page but do not act on it. That is okay! There are several ways to motivate these users to return to complete the action, including:
  • Offering an additional benefit – For example: Book within the next 3 days and receive a promo code for 10% off the price.
  • Retargeting with client-focused ads: For example: We noticed that you did not complete your registration. Don’t miss out on this informative class! Register today.
  • Entering these users into an email drip campaign follow up and continue exposing them to your products and brand.
  • Offer a free trial of your product for a limited time.

There are an unlimited number of creative ways to entice people to return and act upon your offer. The most important thing is that you continue to track them, targeting specifically to those who have not yet acted. To learn more about how to exclude people who have acted on your offer to ensure you only advertise to those who have not, see this article by MuteSix.

  1. Mind Your Manners

Your mother probably told you to always say thank you. All these years later, you should still be listening to her! One of the most counterproductive mistakes you can make in your Facebook marketing funnel is to lead people through your entire funnel, only to forget to show your appreciation!

Sending a thank-you email or having a thank-you landing page can turn your customers into brand ambassadors for your company. If customers feel valued and respected by you, they are more likely to share their positive experience, and since customer reviews are the most influential pieces of marketing material you can have, you want this to happen!

After you have made your customers feel appreciated, it is the perfect time to ask them to share their experience. You can ask them to:

  • Leave a Google Review of your business
  • Rate your business on Facebook
  • Like your Facebook page
  • Follow you on other social media accounts
  • Share your offer with their friends
  • And more!
  1. Keep Your Audiences Organized

For each action that an audience can take, a custom audience should be created. For example, if one of the steps within your Facebook funnel is for people to subscribe to your blog, a custom Facebook audience should be created called “Blog Subscribers”. If one of the actions you want your audience to take is to visit a specific page on your website, a custom audience should be created called “People who have visit (insert web page link here)”.

Check out this article from Adspresso for a fantastic straight-forward guide to creating custom audiences.

You’ll be thankful when you move on to your next advertising campaign that all of your custom audiences are saved neatly within Facebook and that you can target ads to them with just a simple click!

  1. Put Your Results to Good Use

The benefit of a dynamic Facebook funnel like the one we’ve described is that it allows you to follow your customers through each step of the buying process and determine where your successes are, and what parts need to be improved on. Because your funnel is laid out, your Pixels are set up, and your funnel path is clear, you no longer have to guess where you lost a potential buyer or what is preventing people from opting in.

The more you use your funnel, the more you can fine-tune it for optimum conversion. And the best part? You can use your funnel structure for years to come! All that is required to begin a new campaign to your target audience is switching out the content.

Facebook offers a variety of tools so you can monitor your advertising efforts. We recommend using the following:

  • Ads Reporting
  • Audience Outcomes
  • Cross-publisher reach reporting
  • Conversion Reporting
  • Conversion Lift
  • Brand Lift

Facebook has a page dedicated to these tools and how to utilize them. It goes without saying that the more conclusive data you draw from running your funnel, the better oiled your marketing machine becomes. Without monitoring, it is difficult to know which parts of your funnel you can trim, which parts you should build upon, or when to adjust your direction.

BONUS TIP 1:

Eventually, when your Facebook funnel has been optimized to its fullest potential, you can implement Facebook Automated Rules. This advanced advertising feature from Facebook allows your funnels to run the way you want them to, without your constant oversight!

By setting automated rules, you can:

  • Turn off adverts, ad sets or campaigns at a specific time or date
  • Send a notification (but not take any action)
  • Adjust the budget up or down
  • Adjust the manual bid up or down
  • And more!

This provides businesses with a safety net when it comes to advertising on the Facebook platform, an especially beneficial bonus for businesses that run multiple funnels and advertising campaigns at a time.

You can even have multiple rule sets for one campaign! For example, if you wanted to increase the bid amount for ad sets that are performing well, while simultaneously lowering the big amount for ad sets that are under performing, and also pause ads that aren’t converting, you add each of these rules into your rule set and they would all be applied.

With a perfected funnel and carefully automated rules, the potential is endless. It’s not impossible that you could sit back and watch customers move through your funnel, all while being hands off.

Bonus Tip 2:

You can use free and inexpensive tools to create your ads. Websites like Pikwizard offer thousands of royalty free images that are completely free to download and use in your ads. If you are creating image ads on a budget, freemium tools like Design Wizard can help you create awesome professional images to use in your ads, you can even choose a free image that you like from Pikwizard and edit it in Design Wizard.

We’ll stop this article here, since you’re probably day-dreaming about all the things you could do with the time you’d save!

 

 

 

 

Design Thinking Infographic

At SMBclix, we focus on driving traffic to your website. But unfortunately traffic alone isn’t enough to help your business grow. For example if your website isn’t mobile optimized, 60% of mobile users will leave without contacting you and they’ll move on to your competitors. To take advantage of your website traffic, you need to focus on making it easy for your website visitors to convert into leads or sales for your business. This process is called conversion rate optimization or CRO for short and the building blocks for CRO are 100% rooted in the design. A nice user focused design will help your website visitors easily understand what your website is about, it will guide them along a path which ultimately ends with them converting into a lead or a sale depending on your business. Creating a good user experience or UX, will mean that your website visitors are happy to give you their contact details, so you can call them with more information about your service. In E-commerce it will mean that they have all of the information they need, to go ahead and buy from your site. Not all of us are designers, but that doesn’t mean we can’t think like designers to help improve our websites user experience. To help you think like a designer, we wanted to share this awesome infographic from Brighton Based Web Design Agency Major Digital. The infographic itself is beautifully designed (which is a good indication as to their credentials) and it covers the 5 key stages of design thinking: Empathy, Define, Ideate, Prototype & Test. Check it out below and feel free to leave your thoughts in the comments section.

Digital Marketing Strategy Blueprint for Small Business Owners

 “I’ve set up my business, I’ve set up a professional email address, I’ve built my website and I post new articles regularly. I’m active on social media. And, I’m trying to keep up with SEO best practices. Why don’t I see any result?”

 

There’s many reasons that you need to have a digital marketing plan for your small business, in fact here’s 10 reasons you must use digital marketing. But in spite of this a lot of the small business owners we talk to feel that, in spite of their efforts, the needle doesn’t seem to be moving. The problem in most cases is that they don’t have a clear plan of action. They have a vague idea of what they want to achieve (more customers, more sales, or more engagement,) they know what tactics they need (blog content, social media posts, search engine optimization) but they don’t have a tactical plan.

 

According to a recent study, 46% of companies don’t have a defined digital marketing strategy while 16% of them have a strategy but have yet to implement it into their marketing activities.

 

Here’s the thing: whether you are a local maid service or multi million dollar company, if you don’t have a clear plan in place, then how can you expect to grow. Without a strategy, you’re just throwing darts in the dark hoping that something will stick. This approach is not only time-consuming but also extremely ineffective.

 

So, here’s how to create a digital marketing strategy blueprint for your small business.

 

Let’s roll!

 

Develop Buyer Personas

 

Whether your business is online or offline, the first thing you need to establish is who you are selling to. A lot of small business owners treat this aspect superficially and only have a generalized profile of their target audience. But, the best online marketing strategies are built upon detailed buyer personas.

 

A buyer persona is a representation of your ideal customer. You can create these detailed profiles by surveying, researching, and interviewing your audience. The advantage, businesses that use buyer personas have is clear: every action they take is based on precise, accurate data instead of just making assumptions about what prospects want.

 

Here is some of the key information you need to focus on to create buyer personas:

 

Demographic Information:

 

 

  • Location: Use Google Analytics to identify where most of your traffic is coming from;
  • Age: This variable is not always relevant. Gather data from your existing customer database to identify any relevant trends;
  • Income: This information will help you come up with a better pricing strategy;

 

Psychographic Information

 

  • Goals: Depending on the problem your product/service is solving, you probably have an idea of the goals your audience is trying to achieve. However, it’s better to cement your hypothesis by speaking to customers;
  • Challenges: Determine the challenges your audience faces when trying to accomplish their goals;
  • Interests: Knowing your customers’ hobbies, you can create content that sparks their interest;

 

Establish Your Goals & Identify the Tools You’ll Need to Achieve Them

 

One of the main reasons small businesses struggle to grow is that they don’t have clear marketing goals. They have an idealistic vision of what they want to achieve, but no plan of getting there.

 

Keep in mind that your marketing goals must be aligned with your business ones. For example, if your business goal is to increase online revenue by 25%, your marketing goal should be to generate 50% more leads via your website or e-commerce store.

 

Another great tip for an effective digital marketing strategy is to ensure that your goals are SMART – specific, measurable, achievable, relevant, and timely.

 

Determine What Differentiates You

 

Understanding who your audience and competition are is one thing. Figuring out how to connect with your audience and differentiate yourself from your competition is an entirely different story.

 

While your sales reps might know how to approach prospects and send the right message to them, is your online marketing team able to do the same with content?

 

Analyze, practice, and document the ways you can position your content to engage with prospects online and make it clear to them why they should choose you instead of your competition.

 

Here are some of the main questions you should ask yourself in this process:

 

  • What type of consumers are you targeting?
  • Who is the decision maker? (for example, sippy cups are for kids, but the buyer is the parent)
  • What are the challenges they face that you can help them solve?
  • What benefits can they enjoy from choosing you?
  • How is your solution different from your competitors?

 

Find out Where Your Audience Lives Online

 

You know who your audience is and what type of content you need to create to connect with them. Now, the obvious question should be: where do you publish this content?

 

Look at everything from blogs and websites to social media and forums. Create a list of potential places where your audience might be. Then, focus your attention on these mediums.

 

For example, it would be a waste of time, money, and energy to create content for Twitter when the majority of your audience is active on Instagram.

 

Create a Content Calendar

 

One of the biggest errors small business owners make is that they jump into content creation without creating a plan first. Most of them rush into this step because it makes them feel as if they’ve accomplished something. However, the results will be insignificant if you haven’t dedicated the proper time to do your research.

 

Look at your goals and establish the appropriate course of action that could help you achieve them.

 

Let’s say that your marketing goal is to get 50 qualified leads per month. Now, ask yourself: how many articles do I need to write to make this happen? How many lead generation offers, such as whitepapers and e-books should I use?

 

Another important aspect you should analyze is the best time for publishing your content and the ideal length for your article.

 

Create a “Promotions Plan”

 

Your job isn’t ready the moment you hit the “Publish” button. Now, it’s time to focus on promoting your content.

 

More than two million blog posts are written every day, so you need to help your target audience find you. Share your content on social media to drive them to your site and persuade them to sign up or buy your products.

 

In a Nutshell

 

Phew! Finally, you’ve got to the end. There’s a lot of work you need to do if you want to set yourself up for success. So, keep these key points in mind when you’re building your digital marketing strategy.

 

 

 

 

 

 

Finding Content Marketing Services in Cork, Ireland

A strong content marketing campaign is essential for every business and website, regardless of industry. Producing crisp and great content is not only useful for social media optimisation but also helps the business to increase its visibility and in brand promotion. Brand building at the core of any social media marketing campaign.

Many companies struggle to create content. Hiring an agency to provide content marketing services is a smart move. There are several content marketing agencies available in Cork, Ireland. They offer a wide range of services for your business which will prove critical to the long-term success of your business.

The following tips will help in finding the most effective content marketing service in Cork, Ireland.

Strategic capabilities: There are several companies with a documented content marketing strategy that reflect their long-term content marketing initiatives. The agency having a head of strategy should have a consistent approach and good track record.

Diverse work portfolio: Case studies are a good way to get an in-depth view of the content marketing agency and its long-term goals. However, a portfolio provides a quick and brief snapshot of the strategies and campaign that a content marketing agency can produce, the type of clients they have worked for, and the quality of their services. It has been discovered that articles, infographics, press releases, and data-visualization are the most important sought-after content formats. The agency you choose must be able to produce them.

On-site client testimonials and other recommendations: Testimonials from previous clients are the most authoritative forms of recommendation for a content marketing agency. These people who have worked intimately with the agency and its team of members, have no bias, and have genuinely found value in their results. Getting a face-to-face interview or phone interview can add a bonus.

Small agencies could produce big results: Oftentimes, smaller agencies become so consumed in doing excellent work for their client that they forget to work and invest in their own brand. You should never overlook such agencies that may not have as many as dedicated resources to their own brand, but they are dedicated to providing quality services for their client.

Hire A Digital Marketing Agency to Increase Your Online Presence Effectively

Having a website or social media accounts for your business does not automatically guarantee success for your online business. You need to hire a digital marketing agency that has years of experience and proven expertise to increase the online presence of its clients effectively. A digital marketing agency aims to leverage marketing strategies on online and digital platforms to generate leads and ROI for your business. Hence, they offer a range of services that can help boost your online presence, including content marketing, pay-per-click, social media marketing, search engine optimization, and conversion rate optimization.

There are many ways that a digital marketing agency can improve the chances of your business in succeeding online, and one of these is managing your online presence. You might think that you can do that yourself or hire additional staff to save money, but if you think about all the other important tasks you must do for your business, you will be surprised to know how much you have on your hands. If you hire new employees for it, you will have to worry about their pay, training, and benefits, too. Hence, it is recommended that you hire a digital marketing agency to avoid the guesswork, extra costs, and the hassle.

A digital marketing agency can take the burden of managing your online presence off your mind, so you can focus on the money-making and client engaging aspects of your business. Successful digital marketing campaigns involve a lot of research and data analysis to understand market trends in your industry and your customers. The agency will come up with a digital marketing plan that is customized to the needs of your business. The goal of the plan is to maximize your profits by increasing your online presence. Experts will be working with you, so you can be confident in their ability to identify and understand the digital marketing strategies that can lead to more leads and maximum conversions in the long run.

5 Reasons To Hire An Irish Digital Marketing Agency

Ever wondered whether you should hire an Irish Digital Marketing Agency? Implementing and running a successful digital marketing campaign can be tough. As a business owner time is precious and ultimately you won’t be able to do everything yourself. The decision should be, are you going it alone or will you hire an Irish digital marketing agency? Below are five reasons why hiring an Irish agency is the right choice for your business.

Cost efficient

More often than not it costs far more to do everything in house, meaning you’ll quickly see your marketing budget disappear. Hiring a digital agency will give you a dedicated team of experienced professionals as opposed to the cost of hiring one or two people. Hiring an Irish Digital Marketing Agency can often end up costing less than UK or North American agency, if you take us as an example, we are based in a small town outside Cork, meaning our overheads are much lower than an agency based in a larger city like London, Boston or Toronto. Because of this we are able to offer extremely competitive pricing for the exact same service, meaning that a much larger portion of your advertising budget is going towards your campaign. For instance outsourcing your PPC Management can help you reduce costs and increase leads

Expertise

The digital landscape is changing rapidly and unless you keep up to speed with the latest marketing trends you may get left behind. A digital marketing agency has the expertise and knowledge to make sure your campaigns are innovative and efficient. One person is never going to have the all round knowledge that a team of marketing specialists will have, so place your trust in the experts. Ireland has access to some of the most educated people in Europe, so hiring an Irish Digital Marketing Agency gives you access to some of the brightest minds in the world.

Resources

When you partner with a digital agency you’ll have access to a number of marketing tools. These tools can help increase the efficiency and performance of your campaigns. Some tools can be limited and won’t give you everything you need. With an agency however, you’ll have access to premium reporting tools as well as the latest analytical data.

With all the day-to-day tasks an in-house marketer has to perform they won’t have time to sit and read up on all the latest SEO, PPC or content marketing news. An agency will invest time in keeping up-to-date with the latest trends and industry advances. It’s their business to do so. Some of the tools we use to improve our clients campaigns at SMBclix include SEMrush, Wordstream and Swydo. These tools in combination with our strategic marketing approaches allow us to count ourselves among the top Irish Digital Marketing Agencie’s

Building your strategy

Whether you’re creating a brand from scratch, redesigning your website or looking to drive more traffic, an Irish digital marketing agency will have the dedication, skills and technical knowledge to help you achieve success. They thrive on delivering the best results and will find creative new ways to market your business and promote your brand.

Outside perspective

Getting too close to your business will see your marketing strategy go backwards rather than forwards. The importance of looking at the bigger picture is vital to successfully marketing your business online. A digital marketing agency can add significant value by giving you a fresh perspective. It might be as simple as changing your messaging or re-writing content, whatever the reason you’ll benefit from a new way of thinking.

Hiring an Irish digital marketing agency is a great way to reach new customers, drive sales and grow your business online. It will allow you to focus on other areas of your business safe in the knowledge there is a trusted team of experts behind you.

For more advice on your digital marketing strategy why not get in touch with one of the team at SMBclix.

Website Tips for a Successful Digital Marketing Strategy

In today’s competitive world, businesses are trying various marketing strategies to stand out from the crowd in a bid get more customers. Since a lot of the war goes on in the online world, where websites are the commonly used marketing tools, it pays to optimise your site using time-proven strategies that will give you results in the shortest time possible. Presented here are website tips for a successful digital marketing strategy you can implement to supercharge your website marketing efforts-:


 

Visually Appealing Landing Page

A visually appealing homepage

Visitors need only seven seconds to decide whether or not they will stay after landing on your home page. This is the kind of impatience displayed by the typical online user, and it is important to grab their attention within this short time frame.

The best way to capture their attention is to have a visually appealing homepage with well laid out information so that they don’t spend their precious time searching for important items on the home page. Other than captivating the visitors’ attention the very first time, this digital marketing strategy also decreases bounce rates, increases conversions and improves search engine rankings.


 

Responsive-websites

Responsive website

Another important digital marketing strategy worth considering by every website owner is that you have a mobile responsive website. The reason for this is because mobile traffic has increased over desktop traffic and will continue to do so. The number of people using mobile devices such as smartphones and tablets is more than the number of people using desktops and laptops to access the internet. By having a responsive website, therefore, you will be tapping into this enormous chunk of mobile traffic for the success of your business.


 

content-is-king-

Unique and quality content

No digital marketing strategy will ever succeed without the inclusion of regular, fresh, unique and quality content. As it’s always been said, content remains to be the king. Users come to the internet to search for information, and if you can provide them with the right kind of information they need, you will become an authority figure whom they can run to each time they need relevant content. Other than meeting the user’s needs for quality information, unique content as a digital marketing strategy will also see you get better rankings in the search engines where you will have access to lots of free and targeted traffic.


 

Social-media

Social media integration

Social media integration is another important aspect of a successful digital marketing strategy. Most consumers spend a considerable portion of their time on the social media platforms when online, and it is only prudent to reach them where they are already spending the bulk of their time online.

Besides, having an active social media presence will help you build a formidable following that will bring you fresh leads and sales at will. This is not to forget the SEO benefits that such a following will have for your business.

If you would like to learn more about how a great digital marketing strategy can help you grow your business, why not take advantage of our free digital marketing review?

 

 

Small Business Marketing Series: Four Inexpensive Places to Market your Small Business

Marketing is crucial for any small business that hopes to stand out from the crowd. Unfortunately, new business owners often face a lot of hurdles in raising funds for small business marketing, compared to the larger enterprises which have full marketing departments with considerable budgets.

But this should not be the end for small business as far as marketing is concerned. There are a few places that small businesses can use very effectively to get considerable exposure. Here are four inexpensive places ideal for small business marketing :

 

1- Social Media

 

social-media

 

Social media is one of the top inbound marketing options for small business marketing. At just a fraction of the cost, you can put your products and services before the eyes of millions of users on the various social media channels. The fact that there are plenty of social media platforms adds to your diversity and convenience in the sense that you can target your marketing based on different demographics that suits your marketing.

 


 

2- Blogging

 

blogging

 

Blogging has always provided a nice avenue to give fresh and quality content to customers and also to attract new customers to businesses. All you have to do with blogging for small business marketing is to focus your efforts on producing thought provoking, well researched and SEO optimized content on a regular basis.

When you do this consistently, your blog will start to build up a following besides getting ranked in the search engines where you will have an added advantage of getting highly targeted traffic to your business. Blogging should thus be considered as a very important part of your strategy for small business marketing.

 


 

3- Local Marketing

 

Local Marketing

 

There are several local online business directories like yelp or hotfrog, which allow companies to post their names, description of services or products offered as well as the contact details. Listing your business in such places will give you additional exposure to potential clients who use such directories to find products or service providers.

In addition to listing your business in local online directories, some of them will allow you to promote coupons and other special deals to the people in your region, hence, making this form of local business marketing very powerful. Additionally, you won’t have to spend a lot of money to achieve all these.

 


 

4- Exhibiting Live

And

In Person At Trade Shows

 

exhibiting live

 

The use of trade shows is another you can use for your small business marketing. With trade shows, you get an opportunity to interact with potential customers where you have a chance to tell them more or even give live demonstrations of your products and services.

From such events, you can collect a list of potential clients whom you can follow up later. The only caveat with trade shows is that you will have to travel to the places where they are being held, and this might prove tricky at times.

These are just but a few of the places where small business marketing might bear some good fruits. But you shouldn’t forget about others such as participating in local events, networking, giving free samples out at your local supermarket amongst others.

 

4 Killer Real Estate Marketing Ideas for 2016

It is undeniable that there is millions to be made from the real estate industry, IF you have the skills to market yourself properly. With the Real Estate Market in many cities like New York, Toronto, London and Dublin hotting up like never before, property owners can benefit hugely from having a top class Real Estate broker that can sell their property quicker and at a higher price. If you consider yourself to be a top class Real Estate broker, then you need to market yourself as such and to ensure that you too get a piece of the pie, you must refine your marketing strategy, and align it with the changes and current trends in the industry. Here are four killer real estate marketing ideas you can implement in 2016 for a complete turnover of your real estate marketing and to ensure that you get more listings and more sales making 2016 your most successful year yet!

Set time apart to work on the business and the marketing

However great your real estate marketing ideas might be, you will never see any worthwhile results if you can’t set some time apart to work on your business and refine your strategy. If you have a desire to grow your business, you have to dedicate time where you do nothing but focus on the business. For instance, set aside one day in a week to work on planning, improving and implementing new strategies geared towards making the business more efficient and profitable.

Identify and target one market at a time

Amongst your real estate marketing ideas, you need to identify and target one market at a time. This is very instrumental when you are thinking about expanding your business. All you have to do is to identify either one type of property or a market segment and give it all the attention it deserves to enable you to become profitable. What is your niche? Is it apartments? Is it Town homes? Is it Commercial Real Estate? If you don’t have a niche is there a gap in the market that can become your niche?

In this manner, you will come up with specific and highly targeted real estate marketing ideas necessary for great results. Avoid the temptation to think that the grass is always greener on the other side because you will keep on moving from one strategy to another before you make any profits.

Think about Domination

After identifying and targeting a specific market, your next real estate marketing ideas should revolve on how you can dominate that market entirely. This implies that you come up with powerful marketing strategies that will give you complete dominance over that market so that you get most if not all of the business available.

For you to realize this, however, it is imperative that you have a powerful intent to accomplish big things for your real estate business. Wishful thinking will take you nowhere when you intend to dominate the real estate market. Don’t be afraid to think outside the box – Thinking of putting your face on a bus or on a bench? Forget about it! Why not shoot a quick intro video of the property you are listing and push it out on youtube, as an ad that serves to people within a 20 mile radius of your property.

Use your current clients to lead you to next clients

Without getting more customers, growing your real estate business will be a nightmare. One of the secrets real estate marketing ideas used by the pros all the time is to use their current clients to lead them to the next client.

For instance, when you encounter a client looking to buy or sell a home, they will often know a couple of people in the same situation. All you need is to use your skills to get this information from them in a clever manner, and you will have added one more lead to your list, which you can follow up and close if possible. Maybe a referral bonus or something along those lines will get you more referrals? Think about how you can use your current client base to get you more clients.

Consider using these real estate marketing ideas in 2016 to transform your real estate business and enjoy the fruits of success. If you want to learn the possible benefits a digital marketing campaign might have for your Real Estate Firm then talk to us by requesting a free review here

Five Reasons To Spend Your Marketing Budget On Digital Marketing

Gone are the days when businesses craved television, newspaper and radio ads. Such traditional advertising methods are not only expensive nowadays but they are not well targeted meaning they offer no guarantees of getting the best returns on the marketing budget. As a result, the internet has provided a much needed alternative with the advent of digital marketing.

If you are still wasting your money on traditional marketing methods, here are five reasons to convince you that you need to start spending your marketing budget on digital marketing instead-:

Digital marketing provides a level playing field

With digital marketing, the playing field is leveled for both small and big businesses. No matter the size of your enterprise, you can compete effectively with the industry leaders if you have a solid digital marketing strategy. It is a free for all playground where your success is determined by your strategy and not the size of your business or the size of your marketing budget.

It is easy to measure the results from digital marketing

A common marketing joke is that “5o% of my marketing works, I just don’t know which 50%” – Unlike traditional marketing methods, digital marketing gives you real-time results on what is working and what is not working as far as your marketing campaigns are concerned. It gives you access to advanced analytics capabilities that will let you evaluate key metrics of your digital marketing campaigns.

For instance, you will get to know the exact amount of traffic you generate, the demographics of your audiences, their location, behaviour, devices used to view your ads, etc. These will, in turn, help you to fine tune your campaigns for maximum results.

Instant results

Digital marketing methods, like Google Adwords, for example, have the potential of generating immediate results for your advertising campaigns. It is possible to set up a campaign and start making sales while at the same time getting real data for further optimisation. You don’t have to wait for weeks or days to evaluate the performance of your campaigns as is usually the case with traditional forms such as billboards and magazine ads.

Control over your audience and budget

Perhaps one of the greatest benefits of digital marketing is the ability to choose the particular people to see your advertisements. With digital marketing, your adverts are targeted to individuals who have shown interest or are likely to be interested in your products or services. In return, you stand a chance of getting higher ROIs since the ads are not just targeting any Tom, Dick or Harry.

Most of the consumers are spending more time online

The immense growth of the Internet and increased use of mobile devices have seen the number of people accessing the web rise exponentially. Many people are turning to the Internet for entertainment, to interact with friends on social media, search for goods and services and read products reviews before they can make a purchase. In 2005 there were 1 billion internet users, this number had risen to 2.8 billion users by 2014 and it is estimated that by 2020 there will be 38 Billion devices on this planet, therefore, it makes perfect sense for any business to spend their marketing budget on digital marketing since this is where the consumers like to spend most of their time. Digital marketing allows you to reach all of your potential customers across all of their devices. If you want to fish, you go to the river and not the desert.

If you want to talk to us about your own digital marketing campaigns, you can email us on info@smbclix.com or you can request a free digital marketing review here