Micheal Brennan is the Principal Consultant at SMBclix. He is passionate about helping businesses grow by increasing their online leads. He is a strong advocate of Google Adwords, SEO and Content Marketing
Top of the list of handsome Irish men - Mícheál Brennan

The Most Handsome Man In Ireland – Me! (An SEO Experiment)

Who is the most handsome man in Ireland?

In this experiment I’m going to try and rank myself in Google images as the most handsome man in the entire country. I’m not going to reveal exactly how I did it just yet, at this stage I’m just going to prove that I can do it.

Across the world, Irish men are known for being tall and good looking. I’m neither of which! Actors like Jonathan Rhys-Myers, Michael Fassbender, Colin Farrell et al literally have women (and men) falling at their feet. But I’m going to prove that I’m better looking than all of them. I mean if google says it, it must be true!

Handsome Irish Men

So there I am, without doubt, one of the most handsome Irish men on the planet.

5 foot 9, thinning hair, skinny wrists, a crooked smile and a head the size of an Easter Island statue… What’s not to love?

The best looking Irish Man: Mícheál Brennan
That’s right, if you’re looking for a handsome Irish man then you’ve found him!. Check out the khaki shorts, that enhance the handsome-ness!

This picture is from nearly 4 years ago, so don’t worry ladies, I’ve lost plenty of hair and gained plenty of weight since then!

But who cares, I’m one of the most handsome men in Ireland, and Google is going to prove it! I might even do a Jimmy Kimmel on it and start a Handsome men’s club for other handsome Irish guys just like me







Good looking Irish Men

Did you know that I also top the list of good looking Irish men? So not only am I one of the most handsome Irish Men, I’m also part of an elite clique of good looking Irish men.

seriously good looking Irish man
What a good looking guy! This one is for the ladies….

You think when someone Google’s “good looking Irish guy”, they had me in mind? I doubt it very much!

But never the less Google is going to go ahead and cut me some slack by putting me at the top of the first page when someone searches for Good looking Irish Men

I mean when you think of good looking Irish guys, you would be forgiven for thinking lads like Rob Sheehan, Jamie Dornan or maybe even Liam Neeson would be topping the results.

And maybe they will be, but the best part is that with this experiment, I’ll be right in there with them.

Some really good looking Irish men, and me among them, a seriously, good looking man from Ireland! Haha!


Best looking Irish Man

Did you know that I’m also the best looking Irish man? This might come as a surprise to many (including my wife), but she is married to the best looking man in Ireland.

I am literally the best looking Irish man
Suited and booted, looking sharp. The best looking man in Ireland

I mean, how lucky is she? Nearly 6 million people on the Island of Ireland, not sure how many of them are men, but if it’s 50/50, then that’s 3 million Irish lads, and Sarah is lucky enough to be married to the best looking Irish man!

The best looking man on the island of Ireland. What a catch! All 170 lb’s of me!

Literally the best looking man on the island of Ireland, Google doesn’t get these things wrong. Wonder how many people are going to slide into my DM’s (sorry everyone, Ireland’s best looking man is happily married with 2 kids)








The Most Handsome Man In Ireland

No seriously, it might not be common knowledge, but I’m actually the most handsome man in Ireland. So of the group of the most handsome and best looking Irish Men, I am quite literally the most handsome man in Ireland.

Mícheál Brennan - The most handsome man in Ireland
“If it’s on the internet it must be true” – Mícheál Brennan, Ireland’s most handsome man 2019 and beyond

What a hunk! Here I am being Ireland’s most handsome man on a night out with my buddies, I’m after one too beer too many for sure, and far from bright and bleary eyed!

I’ve had to cut them out of the photo, because I’m the most handsome man in Ireland and they aren’t worthy to basque in my internet-y handsome-ness glory.

The internet can be a strange place, but that’s not a problem for Ireland’s most handsome man, Mícheál Brennan!

Design Thinking Infographic

At SMBclix, we focus on driving traffic to your website. But unfortunately traffic alone isn’t enough to help your business grow. For example if your website isn’t mobile optimized, 60% of mobile users will leave without contacting you and they’ll move on to your competitors. To take advantage of your website traffic, you need to focus on making it easy for your website visitors to convert into leads or sales for your business. This process is called conversion rate optimization or CRO for short and the building blocks for CRO are 100% rooted in the design. A nice user focused design will help your website visitors easily understand what your website is about, it will guide them along a path which ultimately ends with them converting into a lead or a sale depending on your business. Creating a good user experience or UX, will mean that your website visitors are happy to give you their contact details, so you can call them with more information about your service. In E-commerce it will mean that they have all of the information they need, to go ahead and buy from your site. Not all of us are designers, but that doesn’t mean we can’t think like designers to help improve our websites user experience. To help you think like a designer, we wanted to share this awesome infographic from Brighton Based Web Design Agency Major Digital. The infographic itself is beautifully designed (which is a good indication as to their credentials) and it covers the 5 key stages of design thinking: Empathy, Define, Ideate, Prototype & Test. Check it out below and feel free to leave your thoughts in the comments section.

Digital Marketing Strategy Blueprint for Small Business Owners

 “I’ve set up my business, I’ve set up a professional email address, I’ve built my website and I post new articles regularly. I’m active on social media. And, I’m trying to keep up with SEO best practices. Why don’t I see any result?”


There’s many reasons that you need to have a digital marketing plan for your small business, in fact here’s 10 reasons you must use digital marketing. But in spite of this a lot of the small business owners we talk to feel that, in spite of their efforts, the needle doesn’t seem to be moving. The problem in most cases is that they don’t have a clear plan of action. They have a vague idea of what they want to achieve (more customers, more sales, or more engagement,) they know what tactics they need (blog content, social media posts, search engine optimization) but they don’t have a tactical plan.


According to a recent study, 46% of companies don’t have a defined digital marketing strategy while 16% of them have a strategy but have yet to implement it into their marketing activities.


Here’s the thing: whether you are a local maid service or multi million dollar company, if you don’t have a clear plan in place, then how can you expect to grow. Without a strategy, you’re just throwing darts in the dark hoping that something will stick. This approach is not only time-consuming but also extremely ineffective.


So, here’s how to create a digital marketing strategy blueprint for your small business.


Let’s roll!


Develop Buyer Personas


Whether your business is online or offline, the first thing you need to establish is who you are selling to. A lot of small business owners treat this aspect superficially and only have a generalized profile of their target audience. But, the best online marketing strategies are built upon detailed buyer personas.


A buyer persona is a representation of your ideal customer. You can create these detailed profiles by surveying, researching, and interviewing your audience. The advantage, businesses that use buyer personas have is clear: every action they take is based on precise, accurate data instead of just making assumptions about what prospects want.


Here is some of the key information you need to focus on to create buyer personas:


Demographic Information:



  • Location: Use Google Analytics to identify where most of your traffic is coming from;
  • Age: This variable is not always relevant. Gather data from your existing customer database to identify any relevant trends;
  • Income: This information will help you come up with a better pricing strategy;


Psychographic Information


  • Goals: Depending on the problem your product/service is solving, you probably have an idea of the goals your audience is trying to achieve. However, it’s better to cement your hypothesis by speaking to customers;
  • Challenges: Determine the challenges your audience faces when trying to accomplish their goals;
  • Interests: Knowing your customers’ hobbies, you can create content that sparks their interest;


Establish Your Goals & Identify the Tools You’ll Need to Achieve Them


One of the main reasons small businesses struggle to grow is that they don’t have clear marketing goals. They have an idealistic vision of what they want to achieve, but no plan of getting there.


Keep in mind that your marketing goals must be aligned with your business ones. For example, if your business goal is to increase online revenue by 25%, your marketing goal should be to generate 50% more leads via your website or e-commerce store.


Another great tip for an effective digital marketing strategy is to ensure that your goals are SMART – specific, measurable, achievable, relevant, and timely.


Determine What Differentiates You


Understanding who your audience and competition are is one thing. Figuring out how to connect with your audience and differentiate yourself from your competition is an entirely different story.


While your sales reps might know how to approach prospects and send the right message to them, is your online marketing team able to do the same with content?


Analyze, practice, and document the ways you can position your content to engage with prospects online and make it clear to them why they should choose you instead of your competition.


Here are some of the main questions you should ask yourself in this process:


  • What type of consumers are you targeting?
  • Who is the decision maker? (for example, sippy cups are for kids, but the buyer is the parent)
  • What are the challenges they face that you can help them solve?
  • What benefits can they enjoy from choosing you?
  • How is your solution different from your competitors?


Find out Where Your Audience Lives Online


You know who your audience is and what type of content you need to create to connect with them. Now, the obvious question should be: where do you publish this content?


Look at everything from blogs and websites to social media and forums. Create a list of potential places where your audience might be. Then, focus your attention on these mediums.


For example, it would be a waste of time, money, and energy to create content for Twitter when the majority of your audience is active on Instagram.


Create a Content Calendar


One of the biggest errors small business owners make is that they jump into content creation without creating a plan first. Most of them rush into this step because it makes them feel as if they’ve accomplished something. However, the results will be insignificant if you haven’t dedicated the proper time to do your research.


Look at your goals and establish the appropriate course of action that could help you achieve them.


Let’s say that your marketing goal is to get 50 qualified leads per month. Now, ask yourself: how many articles do I need to write to make this happen? How many lead generation offers, such as whitepapers and e-books should I use?


Another important aspect you should analyze is the best time for publishing your content and the ideal length for your article.


Create a “Promotions Plan”


Your job isn’t ready the moment you hit the “Publish” button. Now, it’s time to focus on promoting your content.


More than two million blog posts are written every day, so you need to help your target audience find you. Share your content on social media to drive them to your site and persuade them to sign up or buy your products.


In a Nutshell


Phew! Finally, you’ve got to the end. There’s a lot of work you need to do if you want to set yourself up for success. So, keep these key points in mind when you’re building your digital marketing strategy.